Ethical business practices shouldn’t be a ‘marketing ploy’: Jessica Alba

Posted by & filed under Communication, Ethics & Social Responsibility, International Business, Leadership, Strategy.

Description: Actress Jessica Alba joins ‘Influencers with Andy Serwer’ to discuss the success of The Honest Company.

Source: Finance.Yahoo.com

Date: Sep 23, 2020

Link: https://finance.yahoo.com/video/ethical-business-practices-shouldn-t-100000669.html

Questions for discussion:

  • What is Jessica Alba’s opinion about ethical business practice and profitability?
  • After researching The Honest Company online, describe how the firm is different from any other consumer products company such as Proctor & Gamble?
  • Do you think the brand name is a good choice?