Description: The bike maker Peloton announced Tuesday morning a multiyear partnership with singer-songwriter Beyonce to produce exclusive content with her music for its streamed workout classes.
Source: CNBC.com – video report
Date: Nov 10, 2020
Questions for discussion:
- Explain the fit between these two brands.
- Why has the stock done so well?
- What further advice would you suggest to management of each brand?