How online marketplaces are helping entrepreneurs link to new and existing audiences

Posted by & filed under Communication, Decision Making, International Business, Management, Strategy.

Description: Marketplaces help owners test market interest, expand their customer base and relieve them of the work of managing a site

Source: FinancialPost.com

Date: Nov 27, 2020

Link: https://financialpost.com/entrepreneur/how-online-marketplaces-are-helping-entrepreneurs-link-to-new-and-existing-audiences

Questions for discussion:

  • What does the article say to entrepreneurs looking to use online marketplaces effectively?
  • What are the warnings to watch out for?