Description: Here it is: Six Pixels of Separation – Episode #759 – Host: Mitch Joel. If we have learned anything during this pandemic, it is this: the brands that are either purely digital or the ones with a strong digital component felt much less pain. Look no further than the value of a company like Amazon or the incredible rise of Shopify. Watching so many entrepreneurs turn their small businesses into something more “digital” is a sight to behold. Scott Devine and his business, Scott’s Bass Lessons, is a great case study. We’re about to hear my many worlds collide in this episode, so I hope that you will stick with it and enjoy the ride. One of my favorite YouTube channels is Scott’s Bass Lessons. I love the way Scott Devine plays the bass, teaches the bass, and his mini-documentaries and interviews. He’s inspiring. It turns out that I am not alone. But that’s just one small part of what makes Scott unique. He’s best known for his online bass school, Scott’s Bass Lessons. SBL (for short) isn’t just the biggest online school for bassists, it’s the biggest online school for any instrument (put aside institutions that teach multiple instruments). Scott prefers to call it the “Netflix for bass players.” And in the last decade, he’s built the company into an operation with nearly 25,000 students/customers. What moved him from gigging to teaching? How does he keep his students so engaged online? Scott is a real triple-threat when it comes to music (he can play, teach, and market his business). I’ve been a fan since of his since I first started watching his videos, and his journey is a fascinating one that has led to millions of views and millions of fans and followers and a growing business. Enjoy the conversation…
Source: SixPixels.com – podcast
Date: Jan 24, 2021
Questions for discussion:
- Summarize the entrepreneurial online journey taken by Scott Devine as he built his brand?
- How has online business development changed since he started?
- How has social media affected online business development?