Description: eMarketer senior analyst at Insider Intelligence Jasmine Enberg discusses when travel (and travel advertising) will recover and some good and not-so-good examples of how travel advertisers are running campaigns. She then talks about whether Twitter can make a space for healthy conversations, our expectations for WhatsApp, and the significance of social platforms ending the year looking more alike than ever.
Source: eMarketer.com – podcast
Date: Jan 28, 2021
Questions for discussion:
- Summarize the highlights in this podcast related to the travel industry?
- What does this mean from a strategic management perspective?
- What should managers consider?