Description: According to Euromonitor International, the gum industry’s market value hit $18.6 billion in 2020. Since 2015, Mars Wrigley has held 25% of the global brand share for chewing gum and a 40% portion in the U.S. The Covid-19 pandemic since it began in March 2020 has negatively impacted gum’s most prominent players and could negatively affect Mars Wrigley gum brands’ future.
Source: CNBC.com – video report
Date: Mar 16, 2021
Questions for discussion:
- Why do you think gum has remained a staple candy item?
- Why has the covid 19 pandemic reduced sales?
- How can marketing increase sales?
- Do you think the sale of the company was a good decision?