Canadian Tire ranked most reputable company in commerce during year of upheaval

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Description: Canadian Tire is the most reputable company in Canadian commerce, according to a report released today by Léger Marketing Inc. that offers a snapshot of how the pandemic has affected Canadians’ perceptions of certain companies and sectors.

​Source: FinancialPost.com

Date: Mar 24, 2021

Link: https://financialpost.com/news/retail-marketing/canadian-tire-ranked-most-reputable-company-in-commerce-during-year-of-upheaval

Questions for discussion:

  • What does the report say about the firm’s ranking?
  • Why do you suppose these were the results?
  • How much credit should be attributed to management of the firm, in your opinion?
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