Smaller News Audience On Social Media Is Likely Cyclical

Posted by & filed under Communication, Decision Making, Ethics & Social Responsibility, International Business, Management.

Description: The portion of Americans who said they get their news from social media slipped in the past year, a study found. The decline is likely tied to the election cycle, though the coronavirus pandemic isn’t stoking the same public fears as it did in 2020

Source: MediaPost.com

Date: Sep 21, 2021

Link: https://www.mediapost.com/publications/article/367092/smaller-news-audience-on-social-media-is-likely-cy.html?utm_source=newsletter&utm_medium=email&utm_content=readmore&utm_campaign=123716&hashid=xIhhTnG4Qdmubrqstxmgaw

Questions for discussion:

  • What does the data suggest about the digital distribution of news?
  • From a strategic point of view, how should advertisers and politically driven brands like political parties think about this data?