Description: Ellie Doty is the latest major marketer to leave RBI following the departure of global CMO Fernando Machado (who took the top job after years at Burger King) and global chief brand officer Paloma Azulay, who was promoted after Machado’s exit. Doty joined Burger King in June 2020 as the chain’s first North American CMO after stints at Chili’s and KFC
Date: Nov 05, 2021
Questions for discussion:
- What does the situation say about the leadership and direction of management at the firm?
- Using a SWOT analysis as your basis, what direction would you point the company?