How One Firm Has Baked Purpose into Its Business Model

Posted by & filed under Communication, Control, Ethics & Social Responsibility, Leadership, Management, Organizational Behavior.

Description: Roma McCaig joined Clif Bar & Company last May as the senior vice president of impact and communications. In this newly created position, she oversees sustainability strategy, community initiatives, corporate brand, and employee communications. McCaig said the role is a chance for her to live her values at work; the privately held company is on a mission to lift up people and the planet through sustainable practices. Its business model is guided by five aspirations that shape all decisions.

Source: knowledge.wharton.upenn.edul

Date: Feb 14, 2022

Link: https://knowledge.wharton.upenn.edu/article/one-firm-baked-purpose-business-model/?utm_campaign=KatW2022&utm_medium=email&utm_source=kw_campaign_monitor&utm_term=2-16-2022&utm_content=How_One_Firm_Has_Baked_Purpose_into_Its_Business_Model

Questions for discussion:

  • Summarize the key ideas presented in this discussion.
  • Explain the aspirations model?
  • How important is it for driving success, in your opinion?