Description: Fueled by manic demand during the early days of Covid, the company spent the next two years chasing a dream of fitness dominance.

Source: Bloomberg.com

Date: Mar 10, 2022

Link: https://www.bloomberg.com/news/features/2022-03-10/peloton-stock-drop-puts-bike-brand-on-path-to-nowhere?srnd=businessweek-v2

Questions for discussion:

• What does the report say about the strategic planning at the firm and why it fell apart?
• What do you think of this analysis?
• What would you advise the firm do today?