Burger King unveils $400 million plan to revive U.S. sales with investments in renovations and advertising

Posted by & filed under Communication, Decision Making, Management, Strategy.

Description: Burger King on Friday said it plans to spend $400 million over the next two years on advertising and renovating its restaurants as part of a broader strategy to revive lagging U.S. sales.

Source: CNBC.com

Date: Sep 09, 2022

Link: https://www.cnbc.com/2022/09/09/burger-king-400-million-plan-to-revive-us-sales-with-remodels-advertising.html

Questions for discussion:

  • Summarize the highlights for the future.
  • What do you think of these changes, from a marketing and financial point of view?
  • Why is it so important to have the backing of franchise owners?