Description: Fred Franzia, the man behind the famous “Two Buck Chuck,” died on Tuesday at age 79.
Source: NPR.org
Date: Sep 15, 2022
Link: https://www.npr.org/2022/09/15/1123070279/fred-franzia-two-buck-chuck-wine-bronco-dies
Questions for discussion:
- What does the article say about the marketing of wine and consumer perception of price, in particular?
- Do you think $2 wine could sell as well in a regular grocery store as it does at Trader Joe’s?