Posted by & filed under Communication, Ethics & Social Responsibility, Leadership, Management, Organizational Behavior.

Description: We know inequality for women in the workplace needs to change. Which industries are making a difference? Content marketing, for one.

Source: CMSWire.com

Date: Sep 28, 2022

Link: https://www.cmswire.com/digital-experience/a-tale-of-2-pioneering-women-in-the-content-marketing-space/?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter

Questions for discussion:

  • Explain the success of the model employed at the Cleveland Clinic?
  • Why is it more important to focus on researching the needs of the audience?
  • Do you think this revelation is explainable because content managers involved were women?