Description: Peloton may still be on the ropes, but its just-announced arrangement with Dick’s Sporting Goods shows it can go at least a few more rounds.

Source: MediaPost.com

Date: Sep 29, 2022

Link: https://www.mediapost.com/publications/article/378279/can-its-new-partnership-with-dicks-fix-peloton.html?utm_source=newsletter&utm_medium=email&utm_content=readnow&utm_campaign=127772&hashid=7T9TCmQZSDGbnu-424RuBQ

Questions for discussion:

• How does this arrangement change management operations for the firm and marketing to potential customers?
• Do you think it will help?
• What else should managers do to accentuate the store presence?
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