Description: YouTube has consumed a good part of my days for more than a decade. As a teen-ager, I used the video-streaming platform to scrounge for crumbs of knowledge, watching free lectures on everything from algebra to literary modernism. Now I navigate to the YouTube app on my television most mornings to watch the news. I stream workout videos. I listen to music. I watch celebrities give tours of their garishly decorated mansions. Sometimes I stay on the site for hours, lost in the maze of memes, dinner ideas, and all manner of distraction.

Source: NewYorker.com

Date: Oct 04, 2022

Link: https://www.newyorker.com/books/under-review/the-overlooked-titan-of-social-media

Questions for discussion:

• How has YouTube evolved from how it started?
• Why is the business model so successful?
• What would you advise the company do to make it even more successful?