Posted by & filed under Communication, International Business, Management, Strategy.

Description: YouTube has consumed a good part of my days for more than a decade. As a teen-ager, I used the video-streaming platform to scrounge for crumbs of knowledge, watching free lectures on everything from algebra to literary modernism. Now I navigate to the YouTube app on my television most mornings to watch the news. I stream workout videos. I listen to music. I watch celebrities give tours of their garishly decorated mansions. Sometimes I stay on the site for hours, lost in the maze of memes, dinner ideas, and all manner of distraction.


Date: Oct 04, 2022


Questions for discussion:

  • How has YouTube evolved from how it started?
  • Why is the business model so successful?
  • What would you advise the company do to make it even more successful?