Elon Musk’s backers cheer him on, even if they aren’t sure what he’s doing to Twitter

Posted by & filed under Communication, Control, Decision Making, Ethics & Social Responsibility, International Business, Leadership, Management, Organizational Behavior, Strategy.

Description: Elon Musk’s acquisition of Twitter has not exactly taken off like a rocket.
After trying desperately to get out of the $44 billion purchase, he faced a court battle for reneging. So he went through with it, while complaining that he was “obviously overpaying.” Mass layoffs and mass resignations have left Twitter a shadow of its former self. And Musk’s decision to put blue checkmarks — Twitter’s confirmation of a user’s identity — up for purchase has scared away advertisers, who provide nearly all of the company’s revenue.

Source: NPR.org

Date: Nov 21, 2022

Link: https://www.npr.org/2022/11/21/1138064606/elon-musk-twitter-investors-fans

Questions for discussion:

  • What does the report say about perceptions of Elon Musk and his handling of Twitter?
  • What do you think about his decisions?
  • Do you believe his actions at Twitter will have wider ramifications for other businesses he is tied to such as Tesla?