Description: At Bluebird Backcountry, you can feel the thrill of making fresh tracks without the constant fear of avalanches. And you can bring your dog.

Source: NYTimes.com

Date: Mar 10, 2023

Link: https://www.nytimes.com/2023/03/10/travel/colorado-backcountry-skiing.html

Questions for discussion:

• Summarize the approach taken to explore the concept and then establish the alternative ski experience?
• How is this a different operations, management, marketing and financial enterprise?