Description: For roughly the first two years of its existence, Munchery, an on-demand food preparation and delivery service, classified its drivers as independent contractors. Source: NYTimes.com Date: Dec 10, 2015 Link: http://www.nytimes.com/2015/12/11/business/a-middle-ground-between-contract-worker-and-employee.html?ref=business&_r=0 Questions for discussion: What are the managerial issues raised in this report? How should the industries involved be regulated, in your opinion?
Posts By: Brahm Canzer
Americans Cutting the Cable TV Cord at Increasing Pace
Description: By 2018, one in five US households will not subscribe to cable or satellite TV Source: eMarketer.com Date: Dec 10, 2015 Link: http://www.emarketer.com/Article/Americans-Cutting-Cable-TV-Cord-Increasing-Pace/1013327?ecid=NL1003#sthash.NccTCixj.dpuf Questions for Discussions: What do the numbers say about viewing behaviors? Is there any strategy for the cable industry that would mitigate this growing erosion of their industry?
Why This Executive Quit Google
Description: How April Underwood knew it was the right time to leave. Source: Fortune.com – video report Date: Dec 02, 2015 Link: http://for.tn/1NpT1pj Questions for Discussions: What criteria did April Underwood use to decide it was time to leave Google? What does this description tell you about her motivation in a work environment? Does this… Read more »
Susan Wojcicki Discusses Gender Bias and YouTube Red
Description: The YouTube CEO sits down with Fortune’s Michal Lev-Ram. Source: Fortune.com – video report Date: Dec 02, 2015 Link: http://for.tn/1NpXoRp Questions for Discussions: What is the YouTube Red business model? How is it different from what was done before at YouTube? What do you think about Susan Wojcicki’s answers related to being a woman… Read more »
What’s Zuckerberg Worth Without 99% of His Fortune?
Description: Mark Zuckerberg’s plan to donate 99 percent of his Facebook stock is setting new philanthropy standards. He’s starting young, and he’s structuring his Chan Zuckerberg Initiative as a limited liability corporation — meaning it can do more than just give to charity. Bloomberg’s Caleb Melby breaks down the estimated $45 billion gift. (Source: Bloomberg)… Read more »
Easy Navigation, Speed Are Leading Website Performance Attributes
Description: Internet users want websites to be simple and reliable Source: eMarketer.com Date: Dec 02, 2015 Link: http://www.emarketer.com/Article/Easy-Navigation-Speed-Leading-Website-Performance-Attributes/1013293#sthash.x27SP5FQ.dpuf Questions for discussion: Summarize the survey results. Which response item do you think is most important for marketing managers to understand?
Barnes & Noble Wants to Become More Than Books
Description: Ron Boire is under pressure to reverse the fortunes of Barnes & Noble, which has been stung by losses at its Nook division. Source: NYTimes.com Date: Dec 03, 2015 Link: http://www.nytimes.com/2015/12/04/business/media/barnes-noble-wants-to-become-more-than-books.html?_r=0 Questions for Discussions: Prepare a SWOT analysis for B&N. Evaluate the recent responses presented by management. Do you think they have helped? What… Read more »
Why Retailers Should Embrace the ‘Omnichannel’
Description: Mitch Roschelle, parnter at PwC, talks supply chain with Fortune’s Leigh Gallagher. Source: Fortune.com – video report Date: Nov 25, 2015 Link: http://for.tn/1IgLmIx Questions for Discussions: What is meant by the term ‘Omnichannel’? Do you think this way of thinking is the future of retailing for firms like Best Buy? What are the advantages… Read more »
The Secret to Great Leadership
Description: Notre Dame’s former head football coach Lou Holtz offers insight on effective team building in a discussion with WSJ’s Jerry Seib at CEO Council. Source: WSJ.com – video report Date: Nov 17, 2015 Link: http://on.wsj.com/1S2eqsV Questions for Discussions: What does Lou Holz have to say about leadership and management activities in general? Do you… Read more »
Episode 416: Why The Price Of Coke Didn’t Change For 70 Years
Description: Prices go up. Occasionally, prices go down. But for 70 years, the price of a bottle of Coca-Cola didn’t change. From 1886 until the late 1950s, a bottle of Coke cost a nickel. Source: NPR.org Date: Nov 19, 2015 Link: http://www.npr.org/sections/money/2015/11/18/456410327/episode-416-why-the-price-of-coke-didnt-change-for-70-years Questions for discussion: Why did Coke keep the 5 cent price for so… Read more »
