Behind the World’s Most Comfortable Thong

Posted by & filed under Management, Organizational Behavior.

Description:   Hanky Panky CEO Lida Orzek talks with Bloomberg’s Stephanie Ruhle about the prospects for the company of which 90 percent of the customers are based in the U.S. (Source: Bloomberg) Source: Bloomberg.com – video report Date: June 06, 2012 Link: http://bloom.bg/L3aXso Questions for Discussion: Explain how this American apparel manufacturer has been able to maintain… Read more »

Companies Use Social to Track and Follow Up on Brand Mentions

Posted by & filed under International Business, Management, Organizational Behavior.

Description: B2B companies lag behind their B2C counterparts when it comes to using social media to track what customers are saying about their brands and following up on that feedback. Source: eMarketer.com Date: June 08, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009104&ecid=a6506033675d47f881651943c21c5ed4 Questions for Discussions: What does the article say about firms using social media to track their brands?… Read more »

Disney Will Ban Junk-Food Ads on Kids Programs by 2015

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Walt Disney Co. (DIS), aiming to combat childhood obesity by banning junk-food ads, will require that food and beverage advertising to kids on its TV networks and radio stations meet new nutritional standards by 2015. Source: Bloomberg.com Date: June 05, 2012 Link: http://www.bloomberg.com/news/2012-06-05/disney-to-impose-new-rules-on-junk-food-ads-on-kid-s-shows-1-.html Questions for Discussions: What are the pros and cons of this… Read more »

New Business: Six Pixels of Separation: Personal cost of social media is the subject of debate

Posted by & filed under International Business, Management, Organizational Behavior.

Description:  Has the Internet turned into a wasteland of hollow ideas and groupthink? Is it possible that in a day and age where any individual can have an idea and publish it in text, images, audio and video for the world to see – instantly and for free – that the true value of critical… Read more »

Why Mellody Hobson is on Groupon’s board

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Mellody Hobson of Ariel Investments talks about her involvement on boards of Groupon, Starbucks and Estee Lauder. Source: CNNMoney.com – video report Date: June 01, 2012 Link: http://money.cnn.com/video/news/2012/05/29/f-mellody-hobson.fortune/ Questions for Discussions: What did you learn about the decision-making activities of board members, as described by Mellody Hobson? How do these boards benefit from her… Read more »

Your Boss Is Snooping On Your E-mail

Posted by & filed under Management, Organizational Behavior.

Description: Bloomberg’s Gigi Stone takes a look at recent studies on digital etiquette and the dangers that come along with email and social media. (Source: Bloomberg) Source: Bloomberg.com – video report Date: June 01, 2012 Link: http://bloom.bg/LPeh8S Questions for Discussion: Summarize the latest concerns about online communication etiquette? How should employees and managers deal with… Read more »

Apple’s Cook says focus remains on products

Posted by & filed under Management, Organizational Behavior.

Description: CEO does not see himself as replacement for Steve Jobs Source: Marketwatch.com Date: May 30, 2012 Link: http://www.marketwatch.com/story/apples-cook-says-focus-remains-on-products-2012-05-30?siteid=nwtwk Questions for Discussions: What did you learn about the management style of Apple’s new CEO? How do you think this style will affect the performance of the company? Is he a better sort of manager for… Read more »

Facebook Users Interact with Brand Content Over Ads

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Facebook is now a public company, and its revenue and advertising plans are under significant scrutiny. However, users are more likely to interact with branded content on the site, not advertising, which may be an obstacle for the social network down the road. Source: eMarketer.com Date: June 01, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009089&ecid=a6506033675d47f881651943c21c5ed4 Questions for Discussions:… Read more »

On Facebook, ‘Likes’ Become Ads

Posted by & filed under International Business, Management, Organizational Behavior.

Description: On Valentine’s Day, Nick Bergus came across a link to an odd product on Amazon.com: a 55-gallon barrel of … personal lubricant. Source: NYTimes.com Date: May 31, 2012 Link: http://www.nytimes.com/2012/06/01/technology/so-much-for-sharing-his-like.html?_r=1&hp Questions for Discussions: Explain how “sponsored stories” work. Why are they more effective than regular advertisements? Do you think this strategy is unethical in… Read more »

J.C. Penney buckles under pressure

Posted by & filed under International Business, Management, Organizational Behavior.

Description:  Commentary: Discounts are back in style Source: Marketwatch.com Date: May 30, 2012 Link:  http://www.marketwatch.com/story/jc-penney-buckles-under-pressure-2012-05-30?siteid=nwtwk  Questions for Discussions: Why did this pricing strategy fail to please customers? What does this report say about the transferability of managers from one business to another? How are Apple and JC Penny different and the same?