Description: The name is telling, but its members will surprise you. The Drop Out Club is an online networking platform that’s helping doctors find careers outside of medicine. Source: CNNMoney.com Date: Oct 30, 2015 Link: http://money.cnn.com/2015/10/30/smallbusiness/dropout-club-for-doctors/index.html?iid=hp-stack-dom Questions for discussion: Is using this site better for an employer than other online career sites like Linked-In? Should… Read more »
Posts By: Brahm Canzer
Marketers More Optimistic About Data-Driven Revenues
Description: Marketers expand focus on customer acquisition, retention Source: eMarketer.com Date: Oct 30, 2015 Link: http://www.emarketer.com/Article/Marketers-More-Optimistic-About-Data-Driven-Revenues/1013170?ecid=NL1003#sthash.yneBAcDr.dpuf Questions for discussion: What does the report say about managerial response to data-driven marketing? Why do you think this growth is taking place?
Oprah’s Got a New Favorite Thing, Sends Weight Watchers Stock Soaring
Description: Few people have been as public with their struggles over weight and now the billionaire media star is betting big on the program she’s been quietly using for months. Source: NBCNews.com – video report Date: Oct 19, 2015 Link: http://www.nbcnews.com/nightly-news/video/oprah-s-got-a-new-favorite-thing–sends-weight-watchers-stock-soaring-547518531698 Questions for Discussions: Explain the synergy between the Oprah and Weight Watchers brands. How… Read more »
How this CEO is making boardroom diversity a reality
Description: Joyus CEO Sukhinder Singh Cassidy launches the Choose Possibility Project and the Boardlist, to help start the diversity movement in the tech industry. Source: Fortune.com – video report Date: Oct 23, 2015 Link: http://for.tn/1MYbI7W Questions for discussion: Do you think this sort of public information sharing and promotion is a good way to develop… Read more »
How Arby’s successfully embraced Jon Stewarts humor
Description: Fortune’s Beth Kowitt sits down with Arby’s CMO Rob Lynch to discuss how the company successfully turned negative humor into positive marketing. Source: Fortune.com – video report Date: Oct 23, 2015 Link: http://for.tn/1GZzxWB Questions for discussion: How did Arby’s management respond to the situation generated by Jon Stewart? Do you think management responded properly?… Read more »
2 Reasons Tesla Should Open A Factory In The World’s Biggest Car Market
Description: Building electric cars in China will be good for the planet and for profits. Source: Huffington.com Date: Oct 23, 2015 Link: http://www.huffingtonpost.com/entry/tesla-cars-china_562a32bbe4b0aac0b8fc7d78?utm_hp_ref=business Questions for discussion: What do you think of the arguments favoring building electric cars in China? From a managerial point of view, what are the pros and cons?
The Real Payoff From an MBA Is Different for Men and Women
Description: Women with MBAs face a gender-based pay divide that starts as soon as they graduate, and plagues them throughout their careers. Source: Bloomberg.com – video report Date: Oct 20, 2015 Link: http://www.bloomberg.com/news/articles/2015-10-20/the-real-cost-of-an-mba-is-different-for-men-and-women Questions for discussion: What does the report say about the value of an MBA in today’s job market? What are the reasons… Read more »
Cathy Engelbert: How to manage millennials
Description: CNN’s Poppy Harlow sits down with CEO Cathy Engelbert and speaks about how to manage different generations of workers. Source: Fortune.com – video report Date: Oct 14, 2015 Link: http://for.tn/1NcLdKb Questions for discussion: How are Millennials different from other employees, according to Cathy Engelbert? How would you set up evaluation and feedback mechanisms that… Read more »
Restaurant Mogul Danny Meyer Says No More Tipping at His Eateries
Description: Some big names in the restaurant world are getting behind the no-tipping concept and say the idea could catch on across the country. Source: NBCNews.com – video report Date: Oct 14, 2015 Link: http://www.nbcnews.com/video/restaurant-mogul-danny-meyer-says-no-more-tipping-at-his-eateries-544622659606 Questions for discussion: What does a “tip” communicate”? Would management of restaurants change in any way if tipping was not… Read more »
Lululemon’s Founding Family Gets Revenge With Cashmere
Description: They built a spandex empire. Now they have a new plan to dress the young, fit, and rich. Source: Bloomberg.com Date: Oct 15, 2015 Link: http://www.bloomberg.com/news/articles/2015-10-15/lululemon-s-founding-family-gets-revenge-with-cashmere Questions for discussion: Explain the reasons for success in this new venture. How much of that success is due to management’s vision?
