Description: Upmarket property consultancy Knight Frank says short-term renting is on the rise thanks to a shift in the way businesses work. Source: BusinessInsider.com Date: Oct 16, 2015 Link: http://www.businessinsider.com/knight-frank-on-the-rise-of-short-term-business-trips-2015-10 Questions for discussion: Where is the growth opportunity for Airbnb, according to this report? What sorts of properties will fit well with this target customer?… Read more »
Posts By: Brahm Canzer
Volkswagen’s sales hold up in weeks after scandal
Description: European new car sales data for September released Friday showed Volkswagen AG weathered the initial storm in the two weeks following the explosion of the emissions scandal that forced the German company to lower earnings estimates, take a EUR6.5 billion ($7.4 billion) charge and change its chief executive. Source: MarketWatch.com Date: Oct 16, 2015… Read more »
DuPont CEO Ellen Kullman steps down
Description: DuPont has been under activist pressure in the recent months but Kullen reportedly wasn’t forced out of her position. Source: Fortune.com – video report Date: Oct 06, 2015 Link: http://for.tn/1PgzgFO Questions for discussion: Can a CEO avoid responsibility for a “disappointing “ financial performance? What is the role of the board of directors in situations where… Read more »
American Apparel’s Bankruptcy Buys It Time, but Not Much Else
Description: What the company needs to do to turn itself around. Source: Bloomberg.com – video report Date: Oct 05, 2015 Link: http://www.bloomberg.com/news/articles/2015-10-05/american-apparel-s-bankruptcy-buys-it-time-but-not-much-else Questions for discussion: What are the reasons for the decline of this retailer? Do you think the brand can be revived? What would you do if you were in charge?
Why the Cost of Your Cereal Keeps on Rising
Description: Its price tag is rising faster than that of other groceries, at a time when cereal companies shrink its packaging and cut back on coupons. What’s behind the trend? Source: NBCNew.com – video report Date: Oct 05, 2015 Link: http://www.nbcnews.com/nightly-news/video/why-the-cost-of-your-cereal-keeps-on-rising-533944387539 Questions for discussion: Why are cereal prices rising while demand falls? Using SWOT analysis,… Read more »
Could Rogue Software Engineers Be Behind VW Emissions Cheating?
Description: Michael Horn, CEO of Volkswagen America, met with an incredulous response from several U.S. lawmakers Thursday when he testified that the German automaker’s emissions cheating scandal was the work of a handful of rogue employees, not a high-level corporate conspiracy. Source: NBCNews.com Date: Oct 09, 2015 Link: http://www.nbcnews.com/business/autos/could-rogue-software-engineers-be-behind-vw-emissions-cheating-n441451 Questions for discussion: What is your… Read more »
Will Amazon.com Inc crush Etsy.com with new ‘Handmade at Amazon’ category?
Description: Retailers from booksellers to grocery stores have quaked in fear at the prospect of losing market share to Amazon.com Inc., and now the Seattle-based Internet behemoth has set its sights on the web category dominated by Etsy.com, a marketplace for artisanal and handmade goods. Source: NationalPost.com Date: Oct 08, 2015 Link: http://business.financialpost.com/news/retail-marketing/will-amazon-com-inc-crush-etsy-com-with-new-handmade-at-amazon-category Questions for… Read more »
Amazon rids site of Apple and Google streaming devices
Description: The company will continue to sell Roku, Xbox and PlayStation consoles. Source: Fortune.com – video report Date: Oct 02, 2015 Link: http://for.tn/1VsQDYS Questions for discussion: Why do you think Amazon management has made this strategic decision? Do you think it can backfire on the firm with customers in any way?
Google’s self-driving cars are coming sooner than you think
Description: There are some clear signs that Google’s self-driving car may come to market in four years. Source: Fortune.com – video report Date: Oct 02, 2015 Link: http://for.tn/1LUF1rF Questions for discussion: What are the challenges facing marketers of this technology? Prepare a SWOT analysis for the marketing management to use.
Why America’s Oil Output Refuses to Collapse
Description: Somewhere amid the maze of wells that Murphy Oil Corp. has scattered across Texas’s sprawling Eagle Ford shale formation, Brett Pennington is carrying out a little experiment. Source: Bloomberg.com – video report Date: Oct 01, 2015 Link: http://www.bloomberg.com/news/articles/2015-09-30/america-s-oil-output-refuses-to-collapse-here-s-one-reason-why-#r=read Questions for Discussions: How has the management of oil companies reacted to collapsing oil and sand… Read more »
