Description: In 2012, President Obama signed a law that he called a “potential game changer” for entrepreneurs seeking financing to start or expand a business: Small companies looking for financial backers could advertise their offerings online, and average people — not just wealthy accredited investors — would be allowed to buy stakes in businesses they… Read more »
Posts By: Brahm Canzer
Disagreement Persists Over Viewability Definition
Description: Advertisers want more pixels in-view for desktop display ads, more seconds for video Source: eMarketer.com Date: June 10, 2015 Link: http://www.emarketer.com/Article/Disagreement-Persists-Over-Viewability-Definition/1012586?ecid=NL1003 Questions for discussion: What does this report say about the direction of online advertising? What do you think “viewability” really means in this discussion? How would you define it for the industry?
What is the job of a CEO?
Description: Union Pacific CEO Lance Fritz sits down with Fortune’s Susie Gharib to talk about running the railroad giant. Source: Fortune.com – video report Date: June 04, 2015 Link: http://for.tn/1Q7aytR Questions for Discussions: What does CEO Lance Fritz have to say about leadership and the relationship with managers? What were you most impressed with in… Read more »
What healthcare and manufacturing will look like in 10 years
Description: Jeff Immelt, CEO of GE, explains how the industries have changed in the past decade and how they will continue evolving. Source: Fortune.com – video report Date: June 05, 2015 Link: http://for.tn/1STP8PL Questions for Discussions: What changes are discussed in this report that are likely to affect management decision-making today? How should leaders of… Read more »
Snapchat CEO Evan Spiegel: What Is His Grand Plan?
Description: Alex Gauna, an analyst at JMP Securities, and David Kirkpatrick, a contributing editor for Bloomberg, discuss Snapchat CEO Evan Spiegel’s reputation and the company’s growth prospects. They speak with Bloomberg’s Emily Chang on “Bloomberg West.” (Source: Bloomberg) Source: Bloomberg.com Date: May 26, 2015 Link: http://www.bloomberg.com/news/videos/2015-05-26/snapchat-ceo-evan-spiegel-what-is-his-endgame- Questions for Discussions: What does the report say about… Read more »
Building Buyer Personas? Here Are 5 Insightful Reports You Should Pull
Description: Building buyer personas can be tricky — you need a delicate balance between quantitative and qualitative data to get something that’s accurate and useful. You also have to know which information out of all the data in your CRM, marketing automation, and customer support systems will actually be helpful — and which could steer your marketing astray. Source:… Read more »
Optimizing Your Website: What Every Small Business Should Know
Description: If you want to grow your small to medium-size business, you need to rank well in online search results. As many as 90% of customers check online reviews before making a purchase,? and 98% of web users choose a business that is on the first page of their search result.? To most Internet users,… Read more »
What does it take to turn around a company?
Description: NRG Energy CEO, David Crane, explains how questioning the direction of the company helped the energy giant rebound. Source: Fortune.com Date: May 27, 2015 Link: http://for.tn/1KxMFI3 Questions for Discussions: What does David Crane say about leadership style? What was the most significant comment he made in this report, in your opinion?
FIFA officials charged with corruption
Description: Swiss police arrested six FIFA officials on corruption charges from the United States. Source: CNNMoney.com – video report Date: May 27, 2015 Link: http://money.cnn.com/video/news/2015/05/27/fifa-officials-corruption-charges.cnnmoney/ Questions for Discussions: Why do you think corruption became a wide-spread problem in FIFA? How much is leadership at the center of this story? How would you clean-up the organization… Read more »
Apple promotes Jony Ive to Chief Design Officer
Description: Designer Sir Jony Ive has been promoted from his role as Apple’s Senior Vice President of Design. Source: Fortune.com – video report Date: May 26, 2015 Link: http://for.tn/1FMVM4C Questions for Discussions: How important is the continuity of design ideas and leadership for Apple? Do you think creative design is mostly the result of one… Read more »
