Description: Data-driven marketing spending, revenues and profits will continue to rise Source: eMarketer.com Date: March 18, 2015 Link: http://www.emarketer.com/Article/Digital-Marketers-Continue-Love-Affair-with-Data/1012229/3#sthash.L4c3Xn0A.dpuf Questions for discussion: Why is DDM growing in usage and popularity? What are the limitations of this DDM communications with customers?
Posts By: Brahm Canzer
Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?
Description: One of the best feelings as a marketer is when you spend time crafting the perfect message for your social accounts and then your audience actually engages with that post. Interactions like shares, comments, retweets, and favorites tell you that your messages are resonating with your fans and followers. But how you know when… Read more »
It’s easier to get a job
Description: There are 1.7 job seekers for every one opening. At the height of the recession, it was nearly 7. Plus, more people are saying “take this job and shove it,” a sign of confidence in the labor market. Source: CNNMoney.com Date: March 11, 2015 Link: http://money.cnn.com/video/news/2015/03/11/romans-numeral-job-openings.cnnmoney/ Questions for Discussions: What does this report mean… Read more »
This Brooklyn rooftop supplies Whole Foods
Description: Most produce travels 1500 miles from farm to table. Gotham Greens grows, harvests and sells it crops all in one building. Source: CNNMoney.com – video report Date: March 10, 2015 Link: http://money.cnn.com/video/smallbusiness/2015/03/10/is-this-the-future-of-farming-gotham-greens.cnnmoney/ Questions for Discussions: What are the advantages and disadvantages to urban farming as illustrated in this report? Why is this method viable… Read more »
Ikea’s secret to global success
Description: Ikea’s strategy to low cost products is volume; but how do you sell the same product to diverse consumers in different countries? Fortune’s Beth Kowitt finds out. Source: Fortune.com – video report Date: March 10, 2015 Link: http://for.tn/1NqbuFI Questions for Discussions: Describe the corporate culture at Ikea. How is Ikea managed differently around the… Read more »
Treasury Urged to Scrutinize Foreign Real Estate Buyers for Money-Laundering Risk
Description: In a broad show of support for increased scrutiny of foreign real estate buyers in the United States, 17 nonprofit organizations on Tuesday urged the Treasury Department to require that the real estate industry verify the identities of buyers and screen them for potential money-laundering risk. Source: NYTimes.com Date: March 11, 2015 Link: http://www.nytimes.com/2015/03/11/business/treasury-urged-to-scrutinize-foreign-real-estate-buyers-for-money-laundering-risk.html?ref=business&_r=0… Read more »
Gyms, wellness providers capitalize on corporate kick for fitness
Description: IOWA CITY — Six months ago, Adam Means shifted the business model at his downtown gym, Iowa City Fitness. Source: TheGazette.com Date: March 08, 2015 Link: http://thegazette.com/subject/news/gyms-wellness-providers-capitalize-on-corporate-kick-for-fitness-20150308 Questions for Discussions: How can wellness programs benefit employees and employers? How can leadership within the firm affect participation? What other benefits can arise from this leadership… Read more »
How L.L. Bean thinks “outside” the box
Description: L.L. Bean, 56 on Fortune’s 100 Best Companies To Work For list, gives employees time off to explore the great outdoors. Source: Fortune.com – video report Date: March 05, 2015 Link: http://for.tn/1CxQZUo Questions for discussion: Based on the video report, what are the top three items that you feel makes the firm a great… Read more »
Pebble Time Kickstarter campaign raises more than US$4 million in three hours
Description: The first smartwatch developed by Pebble Technology Corp. had one of the most successful Kickstarter campaigns ever, and now the company behind the trailblazing wearable device is back with the Pebble Time and a new pre-sale campaign that managed to raise US$4-million in only three hours, and US$1-million in just 31 minutes on Tuesday, making it… Read more »
Buffett’s 2014 letter: Corporate cancers, preachers of pessimism and lessons of history
Description: In his annual letter to Berkshire Hathaway BRK.A, -0.48% BRK.B, -0.63% shareholders, Chairman and Chief Executive Warren Buffett continues his tradition of delivering all sorts of cleverly worded musings on the markets, on the state of American business and on his own quirks and peculiarities (and how they affect his relationship with longtime Berkshire… Read more »
