Description: NEW YORK — Coke is coming out with premium milk that has more protein and less sugar than regular. And it’s betting people will pay twice as much for it. Source: FinancialPost.com Date: Feb 03, 2015 Link: http://business.financialpost.com/2015/02/03/coke-rolls-out-premium-milk-fairlife-as-demand-for-soft-drinks-slumps/ Questions for discussion: What are the arguments that support Coke’s move toward developing these products? Do… Read more »
Posts By: Brahm Canzer
Pinching Movie Viewers Skip the Theater
Description: High ticket prices affect number of movie theater visits Source: eMarketer.com Date: Jan 30, 2015 Link: http://www.emarketer.com/Article/Penny-Pinching-Movie-Viewers-Skip-Theater/1011939/3#sthash.rUTv0Nf0.dpuf Questions for Discussions: What does the report say about changing consumer behaviors and the reasons given? Which managers are most affected by these changes in either a positive or negative way? What should managers do with this… Read more »
Should startups be buying Super Bowl ads?
Description: Fortune’s Andrew Nusca and Erin Griffith discuss whether buying a $4.5 million commercial spot during this year’s Super Bowl would be worth it for the company. Source: Fortune.com – video report Date: Jan 27, 2015 Link: http://for.tn/1zPvdde Questions for Discussions: Should start-ups be buying Super Bowl advertising in your opinion? What are the implications… Read more »
How Kia Benefits From Super Bowl Ad Investment
Description: Tim Chaney, vice president of marketing at Kia Motors America, discusses the return on investment for the price paid to produce and air an advertisement in this year’s Super Bowl. He speaks on “Market Makers.” Source: Bloomberg.com – video report Date: Jan 27, 2015 Link: http://www.bloomberg.com/news/videos/2015-01-27/how-kia-benefits-from-super-bowl-ad-investment Questions for Discussions: What are the special benefits… Read more »
Facebook at Work Is Late to the Office
Description: Facebook is making a play for the office. On Jan. 14 the social network unveiled a corporate version of its website and app, Facebook at Work, which ditches travel pics and kitten videos in favor of memos and project updates. Source: Bloomberg.com Date: Jan 22, 2015 Link: http://www.bloomberg.com/news/articles/2015-01-22/facebook-at-work-offers-little-new-as-corporate-social-network Questions for discussion: How does Facebook lend… Read more »
Zappos is bringing Uber-like surge pay to the workplace
Description: For the online retailer’s call center employees, more caller demand means more pay. Source: Fortune.com Date: Jan 28, 2015 Link: http://fortune.com/2015/01/28/zappos-employee-pay/ Questions for discussion: Describe the scheduling system. What are the pros and cons of such a system from a managerial point of view?
Using Smartphones and Apps to Enhance Loyalty Programs
Description: Nearly as long as there have been coffee shops and carwashes, all manner of businesses have handed out buy-10-get-one-free punch cards and hoped to reap the rewards of this simplest of loyalty marketing campaigns. But a new day is dawning. Source: NYTimes.com Date: Jan 28, 2015 Link: http://www.nytimes.com/2015/01/29/business/smallbusiness/using-smartphones-and-apps-to-enhance-small-business-loyalty-programs.html?ref=smallbusiness&_r=0 Questions for Discussions: What are the advantages… Read more »
Will Blue Apron kill the grocery store?
Description: Less than 3 years after opening, Blue Apron delivers more than 1 million meals per month to customers across the U.S. Will it kill grocery stores? Source: CNNMoney.com – video report Date: Jan 21, 2015 Link: http://money.cnn.com/video/technology/innovationnation/2015/01/21/blue-apron.cnnmoney/ Questions for Discussions: Describe Blue Apron’s business model. Do you believe it is sustainable? Who do you… Read more »
Google looks to SpaceX for internet-beaming satellites
Description: You know how Facebook wants to provide Internet to everyone on the planet? Well, now Google is looking to give Elon Musk’s Space Exploration Technologies a hefty $1 billion investment to do the same thing. Source: Fortune.com – video report Date: Jan 20, 2015 Link: http://for.tn/1Bba4Iq Questions for Discussions: Is this a good fit… Read more »
What Makes An Entrepreneur?
Description: Entrepreneurs have a greater capacity for pain and discomfort than most. They can stay up later, work longer hours, stay more focused and, somehow, are able to set so much aside in deference to their dreams and visions. But there’s so much more that sets them apart. Source: Fortune.com – video report Date: Jan… Read more »
