Description: Barry Turner, co-founder and CEO of Lenny & Larry’s, discusses the company’s organic foods and expansion plans with Pimm Fox on Bloomberg Television’s “Taking Stock.” (Source: Bloomberg) Source: Businessweek.com – video report Date: May 06, 2014 Link: http://www.businessweek.com/videos/2014-05-06/from-american-gladiator-to-organic-food-co-founder#r=nav-f-video Questions for Discussions: How important is Barry Turner’s identity as a body builder for the success… Read more »
Posts By: Brahm Canzer
Cross-Device Advertising a Hot Topic in 2014
Description: As consumers switch between multiple devices daily, advertisers are looking to cross-device advertising to track and target users across channels. According to data released in February 2014 by Conversant, 59% of US senior-level marketers and agency decision-makers cited cross-device advertising as a digital channel they planned to use this year. This trailed second-place video… Read more »
For NBC, a bet on the Olympics is anything but a game
Description: The network’s extension through 2032 has media outlets gaping at the scope of this big gamble on the future of the Games. But the deal is anything but surprising. Source: Fortune.com Date: May 09, 2014 Link: http://features.blogs.fortune.cnn.com/2014/05/09/for-nbc-a-bet-on-the-olympics-is-anything-but-a-game/?iid=SF_F_River Questions for discussion: According to the report, what motivated NBC management to make this deal? What are… Read more »
Big data CEO says this isn’t 1999
Description: Informatica CEO Sohaib Abbasi experienced the last bubble, but says technology ‘is a much more mature industry’ that is ‘delivering value in many ways.’ He also talks about cyber security. Source: CNNMoney.com – video report Date: May 01, 2014 Link: http://money.cnn.com/video/technology/2014/05/01/t-informatica-ceo-tech-bubble-data-security.cnnmoney/index.html Questions for Discussions: What does Sohaib Abbasi have to say about big data,… Read more »
Why Spotify linked up with Sprint
Description: Sprint customers will now get a free Spotify trial and it’s all part of CEO Daniel Ek’s strategy of reaching ‘all of the U.S.’ while still innovating in the digital music industry. Source: CNN.com – video report Date: Apr 30, 2014 Link: http://money.cnn.com/video/technology/2014/04/29/t-spotify-sprint-mobile-music-industry-video-ipo-capital.cnnmoney/index.html Questions for Discussions: How has partnering benefited both companies? Describe the… Read more »
US Mobile Users Turn to Smartphones, Tablets to Redeem Coupons
Description: More than 70% of digital coupon users will use a mobile device to redeem a discount in 2014 Source: eMarketer.com Date: May 02, 2014 Link: http://www.emarketer.com/Article/US-Mobile-Users-Turn-Smartphones-Tablets-Redeem-Coupons/1010801/3#sthash.dgenTtF0.dpuf Questions for Discussions: What does this report suggest to marketing managers concerned with their coupon strategy? Do you think this trend in behavior will continue? What opportunities are presented… Read more »
Privacy Fears Over Student Data Tracking Lead to InBloom’s Shutdown
Description: A year ago, every public school student in New York State fell under the watchful eye of InBloom, a data analytics company. Schools sent the company an enormous batch of data spanning 400-odd fields that included a wide range of personal details, from test scores and special-education enrollment to whether kids got free lunches…. Read more »
Blue Bottle Coffee and the Next Wave of Artisanal Coffee Shops
Description: This is going to be pleasant. We are going to talk about philosophy and classical music. We are going to appreciate things. I know this before I even see Blue Bottle Coffee founder James Freeman approach in his cardigan, tie, and glasses, a neat puff of gray hair bobbing professorially, looking like the guy… Read more »
Buffett: Boards don’t say no on CEO pay
Description: Is this why executive compensation is out of control? Warren Buffett disagreed with Coca-Cola’s latest plan, but he abstained from the vote instead of using the power of his millions of shares. Source: CNNMoney.com – video report Date: Apr 25, 2014 Link: http://money.cnn.com/video/news/2014/04/24/n-warren-buffett-coca-cola-compensation-excessive-board-of-directors.cnnmoney/index.html Questions for Discussions: What did Warren Buffet say about the way… Read more »
The Golden Age of binge TV watching?
Description: Online video services like Netflix, Hulu and Amazon are allowing consumers to gorge themselves with seemingly unlimited hours of viewing content on everything from TVs, to tablets, to smartphones. Source: CNN.com – video report Date: Apr 22, 2014 Link: http://money.cnn.com/video/technology/2014/04/23/t-binge-tv-watching-netflix-showtime-amazon-streaming-video.cnnmoney/index.html Questions for Discussions: Describe the changes taking place in the digital entertainment industry. How… Read more »
