Description: Target, Nordstrom and other big chains are pinning their hopes of attracting shoppers on social media. Source: TheLedger.com Date: Apr 25, 2014 Link: http://www.theledger.com/article/20140425/NEWS/140429425/1001/BUSINESS?Title=Retailers-Draw-Customers-Through-Pinterest-Website Questions for Discussions: How does Pinterest help drive customers to a retailer’s website? Why might some argue it is superior to placing advertising in online magazines? How can it help… Read more »
Posts By: Brahm Canzer
As Parents Make Their Own Baby Food, Industry Tries to Adapt
Description: Dylan DeNeve of Brooklyn dined on homemade baby food of vegetable purées, delicately seasoned with leeks, red peppers, cumin and thyme, prepared by her mother, Alexandra, a lawyer. In Atlanta, Wes and Hadley Stewart enjoyed homemade mashed-up kale, butternut squash and ancient grains. Source: NYTimes.com Date: Apr 25, 2014 Link: http://www.nytimes.com/2014/04/26/business/as-parents-make-their-own-industry-tries-to-adapt.html?ref=business&_r=0 Questions for Discussions:… Read more »
Fireball Whisky: Selling a Brand, Shot by Shot
Description: Fireball Cinnamon Whisky is known in the spirits industry as a challenge shot. It’s an orange beverage that comes in a clear bottle with a prancing demon on the label. It tastes like a syrupy incarnation of Wrigley’s Big Red gum. It’s sweet, with a spicy burn. Source: Businessweek.com – video report Date: Apr… Read more »
How Marissa Mayer changed Tumblr
Description: Tumblr CEO David Karp talks about his relationship with Yahoo CEO Marissa Mayer and how his company has changed. Source: CNNMoney.com – video report Date: Apr 17, 2014 Link: http://money.cnn.com/video/technology/2014/04/17/t-tumblr-david-karp-mayer-yahoo.cnnmoney/index.html Questions for Discussions: Describe the managerial relationship between the two organizations, as presented by David Karp. With respect to leadership specifically, why would Mayer… Read more »
GM’s CEO: Cost of fix ‘not my focus’
Description: CEO Mary Barra says that her company is not focused on the ‘cost elements’ of the safety fix and that GM is ‘gonna do the right thing.’ Source: CNN.com – video report Date: Apr 16, 2014 Link: http://money.cnn.com/video/news/2014/04/16/gm-ceo-mary-barra-cost-of-safety-fix-recall.cnnmoney/index.html Questions for Discussions: Do you think Mary Barra handled this media presentation well? What was positive… Read more »
Why Arianna Huffington says ‘lean back’
Description: “Stress and burnout are the diseases of our civilization.” Media mogul Arianna Huffington says we must lean back to succeed. Source: CNN.com – video report Date: Apr 15, 2014 Link: http://money.cnn.com/video/news/2014/04/15/n-arianna-huffington-on-women-and-success.cnnmoney/index.html Questions for Discussions: What is the message presented by Arianna Huffington to managers and companies that employ them? Do you agree with her… Read more »
Pop-up shops are becoming more permanent
Description: In brand strategy, short-term retail may not be so temporary after all. Source: Fortune.com Date: Apr 18, 2014 Link: http://features.blogs.fortune.cnn.com/2014/04/18/pop-up-shop-storefront/?iid=SF_F_River Questions for Discussions: Describe the business model of short-term retail rentals. For which businesses does this service make sense? Why?
How This Theater Fills Its Empty Seats Every Night
Description: Every seat that goes unsold at the three-venue Center Theatre Group in Los Angeles is lost revenue. And every night Jim Royce, director of marketing, communications and sales for the nonprofit company, faces a delicate balancing act between pricing those extra seats to move and protecting their value–while not angering core subscribers who paid… Read more »
Why Facebook bought Oculus
Description: Oculus CEO Brendan Iribe tells CNNMoney’s Laurie Segall why Facebook became interested in buying his company. Source: CNNMoney.com – video report Date: Apr 11, 2014 Link: http://money.cnn.com/video/technology/2014/04/11/t-oculus-facebook-brendan-iribe.cnnmoney/index.html Questions for Discussions: Why did Facebook buy Oculus, according to this report? How necessary was the financial input of Facebook money for Oculus to move forward? How… Read more »
2 minutes of Obama on equal pay
Description: President Barack Obama signed two executive actions that made compensation from federal contractors more transparent, with hopes of closing the gender pay gap. Source: CNN.com – video report Date: Apr 11, 2014 Link: http://money.cnn.com/video/news/2014/04/08/n-obama-equal-pay-executive-action-wage-gap-transparency-2-minutes.cnnmoney/index.html Questions for Discussions: What are the issues surrounding equal pay and the role of government? How should managers deal with… Read more »
