Description: Two years ago, Mark Rober was an engineer at NASA’s Jet Propulsion Laboratory in Pasadena, Calif., part of a team that worked on the Curiosity rover. For Halloween, he strapped an iPad to his chest and another to his back. Then he turned them on and used the devices’ cameras and screens to make… Read more »
Posts By: Brahm Canzer
Starbucks CEO: I could not be a bystander
Description: Howard Schultz is hoping customers will sign a petition calling on lawmakers to ‘demonstrate leadership, conviction and courage.’ He calls the government shutdown and debt ceiling debate ‘shameful.’ Source: CNNMoney.com – video report Date: Oct 11, 2013 Link: http://money.cnn.com/video/news/2013/10/11/n-starbucks-ceo-howard-schultz-petition-washington-shutdown-debt-ceiling.cnnmoney Questions for Discussions: Do you think this is appropriate corporate behavior? Do you think this… Read more »
Reinventing the Wedding Registry
Description: Zola Co-Founder discusses the company’s aim to reinvent the wedding registry with Emily Chang on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg) Source: Bloomberg.com – video report Date: Oct 10, 2013 Link: http://bloom.bg/19lZbEW#ooid=o2cXVuZjoUe7iCu8z6JCs1A7BSVGgRcl Questions for Discussions: Explain this business model? Do you think the strategy can work? Is there a social responsibility angle to the… Read more »
What will be Wal-Mart’s next hot product?
Description: Wal-Mart’s ‘Get on the Shelf’ contest to find the best new products has drawn thousands of entries. Here are some of the top 20 finalists. Source: CNNMoney.com Date: Oct 11, 2013 Link: http://money.cnn.com/gallery/smallbusiness/2013/10/11/walmart-contest/index.html Questions for discussion: What do you think of Wal-Mart’s ‘Get on the Shelf” strategy? How can this help with planning for… Read more »
Fortune’s 50 Most Powerful Women in business
Description: Nearly everyone on the list is striving to reinvent her business. Meet a group of executives who don’t sit still. Source: Fortune.com Date: Oct 11, 2013 Link: http://money.cnn.com/gallery/leadership/2013/10/10/50-most-powerful-women.fortune/index.html?iid=MPW13_lp_header Questions for Discussions: What are common characteristics shared by these corporate women? What do you think this report says about who can succeed in the corporate… Read more »
Boeing Unveils Its Jumbo Killer
Description: Boeing (BA) forever changed aviation in 1970 when it introduced its 747 jumbo jet, whose size and range revolutionized flying and became a cultural icon in the process. It’s since gone on to log orders for more than 1,500 of the humpbacked behemoth’s various models. But now the world’s No. 1 maker of commercial aircraft… Read more »
Inside Etsy’s Brooklyn headquarters
Description: Etsy’s Brooklyn headquarters has the perks of an on-site school, live music and handcrafted art and furniture bought from the website. Source: CNNMoney.com – video report Date: Oct 03, 2013 Link: http://money.cnn.com/video/technology/2013/10/03/t-fortune-etsy-brooklyn-culture.fortune/index.html Questions for Discussions: How would you describe the corporate culture at Etsy? How does this relate to the business model of the… Read more »
Robot bartender mixes it up
Description: Monsieur – the ‘robotic bartender’ – is an Android powered device that mixes quality cocktails at the swipe of a screen. Source: CNNMoney.com – video report Date: Oct 01, 2013 Link: http://money.cnn.com/video/technology/2013/10/01/t-ts-monsieur-robot-bartender.cnnmoney/index.html Questions for Discussions: Do you think there is a market for this product? Who is the customer? What strategy would you envision… Read more »
Why productivity increased during the downturn
Description: FORTUNE — If you’re a manager in a locale where unemployment skyrocketed during the recession, you might already have noticed something you didn’t expect: The people under you who contributed the least in boom times suddenly started bringing their “A” game, in some cases even outshining your stars. Source: Fortune.com Date: Oct 03, 2013… Read more »
Do You Want Wine With Those Fries?
Description: Who says Big Macs can’t be gourmet? That’s the message McDonald’s pushed at a fancy invitation-only event last week. Abby Haglage on the charm offensive—and why it’s such a tough sell. Source: TheDailyBeast.com Date: Oct 01, 2013 Link: http://www.thedailybeast.com/articles/2013/10/01/do-you-want-wine-with-those-fries.html Questions for Discussions: Summarize the PR strategy and intended goals envisioned by management at McDonald’s?… Read more »