Description: Three major trends are driving some of the biggest changes in social ad spend and helping kick up growth: the mobile channel, local outreach and native ad formats. Estimates from BIA/Kelsey released in its “Annual US Local Media Forecast: Social Local Media 2012-2017” report showed that the firm expected social media ad spending in… Read more »
Posts By: Brahm Canzer
Are Teenagers Suffering From Facebook Fatigue?
Description: Bloomberg Contributing Editor Paul Kedrosky speaks discusses teenagers and social networking on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg) Source: CNNMoney.com – video report Date: Apr 12, 2013 Link: http://bloom.bg/YxnZYR Questions for Discussions: What does this report say to managers of technolgy companies like Facebook? How can Facebook respond to these challenges? What are the… Read more »
Can JC Penney be saved from itself?
Description: JC Penney ousts CEO Ron Johnson, replacing him with the company’s former CEO. Is this a sign that JC Penney will be taken private? Source: CBBMoney.com – video report Date: Apr 09, 2013 Link: http://money.cnn.com/video/investing/2013/04/09/investing-the-buzz-jc-penney-ron-johnson.cnnmoney/ Questions for Discussions: What are the possible reasons for bringing back Ron Johnson? How might this affect overall management… Read more »
Is the U.S. Manufacturing Renaissance a Myth?
Description: On today’s “Reganomix,” Bloomberg View Columnist Alan Tonelson and Alliance for American Manufacturing President Scott Paul debate the revival of U.S. manufacturing on Bloomberg Television’s “Street Smart.” (Source: Bloomberg) Source: Bloomberg.com – video report Date: Apr 10, 2013 Link: http://bloom.bg/YlHzae#ooid=xvMjN2YTqywyRZQs1zShNAxyh2k4Je0H Questions for Discussions: What does this report say about the trends in manufacturing? What… Read more »
With Eco-Friendly Building Supplies, Green Depot Thrives in the Construction Rebound
Description: Sarah Beatty was pregnant with her first child when she learned toxic mold might be spreading beneath the floorboards of her newly renovated Manhattan apartment. Although the scare turned out to be a false alarm, the former MTV marketing executive became concerned about health risks posed by materials in her home. Because her husband,… Read more »
Sometimes, We Want Prices to Fool Us
Description: WHEN the board of J. C. Penney ousted its chief executive, Ron Johnson — news that broke last Monday — you might say it was, in some small way, because he didn’t understand Tracie Fobes. Source: NYTimes.com Date: Apr 13, 2013 Link: http://www.nytimes.com/2013/04/14/business/for-penney-a-tough-lesson-in-shopper-psychology.html?ref=business&_r=0 Questions for Discussions: Summarize the importance of pricing strategies, the use… Read more »
TV streaming startup vs. the networks
Description: Aereo allows users to stream broadcast networks over the internet and the major media companies are not happy about it. Source: CNNMoney.com – video report Date: Apr 03, 2013 Link: http://money.cnn.com/video/technology/2013/04/03/t-aereo-networks-tv.cnnmoney/ Questions for Discussions: What does this technology suggest to you about the future of television distribution? What would you advise networks and cable… Read more »
Daily Report: Start-Ups Aim to Build Brands by Selling Direct
Description: A wave of e-commerce companies are trying to build premium brands at discount prices by cutting out middlemen and going straight to manufacturers, Claire Cain Miller and Stephanie Clifford report Monday in The New York Times. Source: NYTimes.com – video report Date: Apr 01, 2013 Link: http://bits.blogs.nytimes.com/2013/04/01/daily-report-start-ups-aim-to-build-brands-by-selling-direct/ Questions for Discussions: Describe the method used… Read more »
What the HP board should do next
Description: Ray Lane has stepped down as HP’s chairman, but he needs to leave the board entirely. And interim chairman Ralph Whitworth needs to rework the board’s composition. Source: Fortune.com Date: Apr 04, 2013 Link: http://management.fortune.cnn.com/2013/04/05/hp-board-lane-whitworth/ Questions for Discussions: Summarize the situation and reasons for the advice presented. Do you agree with the arguments?
Best Buy turns the tables on ‘showrooming’
Description: Investors are cheered by deal to feature Samsung in-store shops Source: Marketwatch.com Date: Apr 04, 2013 Link: http://www.marketwatch.com/story/best-buy-turns-the-tables-on-showrooming-2013-04-04?siteid=nwtwk Questions for Discussions: How has Best Buy responded to the challenges related to e-commerce? How has this response changed the traditional channels of distribution? Do you think this strategy will succeed?
