Fewer than 10% of US Marketers Think Their Company’s Attribution Knowledge Is Excellent

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Description: Companies may know that more advanced attribution practices are needed to prove marketing value in today’s complex media world, but that doesn’t mean they understand, or easily embrace, these practices. Source: eMarketer.com Date: Mar 01, 2019 Link: https://www.emarketer.com/content/fewer-than-10-of-us-marketers-think-their-company-s-attribution-knowledge-is-excellent?ecid=NL1001 Questions for discussion: What is the problem facing managers, according to this research? What are the… Read more »

OPINION: Finance course should be required

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Description: Although many students may sulk at requiring additional classes, a finance class will create beneficial knowledge for the next generation of career-oriented adults. Source: KSUSentinel.com Date: Mar 04, 2019 Link: http://ksusentinel.com/2019/03/04/opinion-finance-course-should-be-required/ Questions for discussion: What are the primary arguments for making a course mandatory? Do you think it would help solve personal financial problems… Read more »

12 Ways Entrepreneurs Can Sharpen Their Leadership Skills

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Description:   You’ll do fine if you look at leadership as a responsibility and not as an ego trip. Source: Entrepreneur.com Date: Feb 26, 2019 Link: https://www.entrepreneur.com/article/328741 Questions for discussion: What does this report say about leadership skills? Do you disagree with any items? What other suggestions or comments do you feel apply to this… Read more »

How work friendships can help—and hurt—your career

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Description: Do you have a work bestie? It can be good for your career and your overall well-being, according to a new study by LinkedIn. Source: Yahoo.Finance.com – video report Date: Feb 26, 2019 Link: https://finance.yahoo.com/news/how-work-friendships-can-helpand-hurtyour-career-173701272.html Questions for discussion: Summarize what the report says about relationships and their affect on career development? What do you think about… Read more »

Why Is Mobile App Ad Viewability So Hard To Measure?

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Description: Because of in-app ad spend’s recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. We forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018. Source: eMarketer.com Date: Feb 25, 2019 Link: https://www.emarketer.com/content/why-is-mobile-app-ad-viewability-so-hard-to-measure?ecid=NL1001 Questions for discussion: Summarize the key points… Read more »

Meet the executives who have made Netflix food TV

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Description: If you want to understand how Netflix is reinventing every aspect of TV programming, consider how–and how fast–it’s changed food shows. Source: FastCompany.com Date: Feb 25, 2019 Link: https://www.fastcompany.com/90310413/how-netflix-became-the-new-food-network?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=02252019 Questions for discussion: What does the article say about the way NetFlix has changed programming in this field? What other areas could follow a similar… Read more »

SPOS #659 – Hustle and Float With Rahaf Harfoush

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Description: Here it is: Six Pixels of Separation – Episode #659 – Host: Mitch Joel. We have been debating and discussing the power of technology, culture and humans for a long time. Rahaf Harfoush is a Strategist, Digital Anthropologist, and Best-Selling Author who focuses on the intersections between emerging technology, innovation, and digital culture. She teaches Innovation & Emerging… Read more »

A Seat at the Head of the Table

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Description:   From the 1970s into the ’90s, women made serious progress in the workplace. Then that progress stalled, especially at the top. Source: NYTimes.com Date: Feb 21, 2019 Link: https://www.nytimes.com/interactive/2019/02/21/magazine/women-corporate-america.html Questions for discussion: What does this report say about the progress made by women in management ranks? What are the barriers and solutions presented?

How Amazon’s situation in New York compares to Uber’s

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Description: Josh Mohrer, former general manager of Uber New York and now co-founder of Moving Capital, joins “Squawk Box” to discuss business in New York following the controversies with Uber and Amazon. How Amazon’s situation in New York compares to Uber’s from CNBC. Source: CNBC.com – video report Date: Feb 04, 2019 Link: https://www.cnbc.com/video/2019/02/22/how-amazons-situation-in-new-york-compares-to-ubers.html Questions… Read more »

Warren Buffett’s Big Consumer Bets Bite Back

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Description: Warren Buffett has warned investors to stay in their circle of competence when it comes to bets. But now, more than 30 years after Buffett started plowing money into Coca-Cola Co., the rules of the consumer-product game have changed. Source: Bloomberg.com – video report Date: Feb 22, 2019 Link: https://www.bloomberg.com/news/articles/2019-02-22/buffett-s-consumer-bets-bite-as-kraft-coca-cola-face-pressure?srnd=premium Questions for discussion: Why did… Read more »