Everybody Makes Podcasts. Can Anyone Make Them Profitable?

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Description: The industry generates a lot of enthusiasm and little revenue, but that could be changing. Source: Bloomberg.com Date: Feb 22, 2019 Link: https://www.bloomberg.com/news/features/2019-02-22/everybody-makes-podcasts-can-spotify-make-them-profitable?srnd=premium Questions for discussion: Summarize the highlights in this report that would be of interest to developers. What are the barriers to profitability for developers?

How Forbes Is Digitally Transforming Itself

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Description: Revamping a century-old business magazine is like changing car tires at 100 mph, according to Salah Zalatimo, chief digital officer at Forbes. Like a Nascar pit crew, the team responsible for transforming a company like Forbes has to work quickly and precisely. Source: eMarketer.com Date: Feb 21, 2019 Link: https://www.emarketer.com/content/how-forbes-is-digitally-transforming-itself?ecid=NL1001 Questions for discussion: What… Read more »

Why college is so expensive in America

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Description: Why college is so expensive in America Why college is so expensive in America from CNBC. Source: CNBC.com – video report Date: Feb 01, 2019 Link: https://www.cnbc.com/video/2019/02/02/why-college-expensive-higher-education-student-loan-debt.html Questions for discussion: Summarize what the report says about the state of the “college education industry” today. What draws people to college? Should students pay for college… Read more »

Huawei Sting Offers Rare Glimpse of the U.S. Targeting a Chinese Giant

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Description:  Diamond glass could make your phone’s screen nearly unbreakable—and its inventor says the FBI enlisted him after Huawei tried to steal his secrets. Source: Bloomberg.com Date: Feb 04, 2019 Link: https://www.bloomberg.com/news/features/2019-02-04/huawei-sting-offers-rare-glimpse-of-u-s-targeting-chinese-giant?srnd=businessweek-v2 Questions for discussion: What does this report say about industrial espionage and management? What should managers take away from this report?

Anheuser-Busch tries to make amends with corn farmers after Super Bowl ad

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Description: New York (CNN)Anheuser-Busch, the parent company of Bud Light, is looking to make amends with the National Corn Growers Association after the beer giant aired commercials with the slogan “brewed with no corn syrup” during Sunday’s Super Bowl. Source: CNNMoney.com – video report Date: Feb 04, 2019 Link: https://www.cnn.com/2019/02/04/business/anheuser-busch-corn-super-bowl/index.html Questions for discussion: Why was… Read more »

A tale of two toymakers: Mattel soars, Hasbro sinks, but there’s more to the story

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Description: On Friday shares of Mattel continued to soar after a strong earnings beat on Thursday, while shares of rival Hasbro sank, the result of a poor earnings showing before the bell. But there is more going on than these stock moves show. Source: CNBC.com Date: Feb 08, 2019 Link: https://www.cnbc.com/2019/02/08/a-tale-of-two-toy-makers-mattel-soars-hasbro-sinks.html Questions for discussion: Why did Mattel stock price… Read more »

Podcast | How Much Trust Do Consumers Give Brands?

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Description: In the latest episode of “Behind the Numbers,” we’re talking about consumer trust in brands and digging into data from a survey by data platform Jebbit. We’re joined in the studio by Jebbit co-founder Jonathan Lacoste to discuss which brands have succeeded in winning customer trust, which have failed, and why. Source: eMarketer.com –… Read more »

Early Facebook designer: “Sometimes you don’t know something’s wrong until it’s too late”

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Description: Facebook acquired Maria Giudice’s design firm in 2013. Today, she’s an independent consultant and an advocate for “designing for unintended consequences.” Source: FastCompany.com Date: Feb 08, 2019 Link: https://www.fastcompany.com/90303374/early-facebook-designer-sometimes-you-dont-know-somethings-wrong-until-its-too-late?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=5&partner=newsletter&campaign_date=02082019 Questions for discussion: What has changed online to make design so important to firms like Facebook? Why do you think Facebook acquired the firm, rather… Read more »

It’s not just Google or Facebook: The freezer aisle is ad targeting you now

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Description:  Walgreens is using cameras, eye tracking, and motion sensors to show you real-time ads meant to influence which ice cream you buy. Source: FastCompany.com Date: Feb 06, 2019 Link: https://www.fastcompany.com/90302382/its-not-just-google-or-facebook-the-freezer-aisle-is-ad-targeting-you-too?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=2&partner=newsletter&campaign_date=02062019 Questions for discussion: How is technology gathering consumer information and thereby boosting marketing effort? Do you think consumers will reject efforts to collect information… Read more »