CMOs on Their Paths to Becoming Chief Marketing Officers

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Description: There’s no qualifying checklist for a marketer to become a CMO, but most will tell you that the pathway to the helm of a marketing department involves a mix of expertise, diversity of experience and a willingness to learn. Source: eMarketer.com Date: Oct 24, 2019 Link: https://www.emarketer.com/content/cmos-on-their-paths-to-becoming-chief-marketing-officers?ecid=NL1001 Questions for discussion: Is there a commonality… Read more »

How to Simply (and Effectively) Make Your E-Commerce Business Stand Out

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Description: For e-commerce as a whole, business is booming. According to estimates from Statista, the number of worldwide digital buyers is expected to reach 2.14 billion by 2021, with global e-commerce sales exceeding $4.5 trillion. While this paints a positive picture overall, many e-commerce sites struggle to see success for themselves. Though there are many factors that… Read more »

How a VC Wants to Be Pitched

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Description: Accel partner Andrew Braccia breaks down the basics of selling your idea to venture capitalists Source: Entrepreneur.com Date: Oct 23, 2019 Link: https://www.entrepreneur.com/article/341165?utm_source=newsletter&utm_medium=email Questions for discussion: Summarize the key items of advice presented in this report. What else would you suggest to those presenting to venture capitalists?

Defiant Zuckerberg Says Facebook Won’t Police Political Speech

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Description: In an address at Georgetown University, the Facebook chief executive called for more free speech — not less — as his company has been assailed for allowing lies and falsehoods to appear. Source: NYTimes.com Date: Oct 17, 2019 Link: https://www.nytimes.com/2019/10/17/business/zuckerberg-facebook-free-speech.html Questions for discussion: How did Mark Zuckerberg present Facebook in light of the criticism… Read more »

Job hopping: This is how long employees typically stay at Tesla, Apple, Facebook, Cisco, Nvidia, Oracle and more

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Description: Big tech companies in Silicon Valley worry about retaining in-demand workers who are barraged with tempting job offers — but some companies seem to retain employees for longer than others. Source: BizJournals.com Date: Oct 17, 2019 Link: https://www.bizjournals.com/sanjose/news/2019/10/17/tech-employers-longest-tenure-tsla-aapl-csco-intc.html?ana=yahoo&yptr=yahoo Questions for discussion: Summarize the reasons these employees behave as they do, according to the article and… Read more »

Lululemon investigating after report alleges abuses at Bangladesh factory

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Description: Vancouver company says currently no orders planned from factory, which is owned by Korean firm Source: CBC.ca Date: Oct 15, 2019 Link: https://www.cbc.ca/news/business/bangladesh-factory-lululemon-1.5321405 Questions for discussion: What are the social issues and related problems facing companies like Lululemon, as highlighted in this report? How should management respond? What strategy should be taken to mitigate… Read more »

Ken Fisher’s sexist comments have cost his company nearly $1 billion in assets

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Description: The City of Boston is ending its relationship with Fisher Investments, pulling $248 million in pension assets from the firm. Source: CNBC.com – video report Date: Oct 16, 2019 Link: https://www.cnbc.com/2019/10/16/fisher-investments-takes-248m-hit-as-boston-pulls-pension-assets.html Questions for discussion: Explain the reaction by City of Boston and other clients of Ken Fisher. Do you think there is a public… Read more »

GM Sent a Letter to Its Striking Employees. Here’s What It Says.

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Description: The General Motors -United Auto Workers strike drags on into day 26Friday—and the dispute is costing the company and its employees hundreds of millions of dollars. Against that backdrop, GM released a letter, sent to its employees Friday morning, encouraging its workers while urging the UAW to settle. Source: Barrons.com Date: Oct 11, 2019 Link: https://www.barrons.com/articles/gm-stock-gains-as-company-sends-striking-employees-a-letter-51570800112?siteid=yhoof2&yptr=yahoo Questions for… Read more »

YouTube beauty and lifestyle star Dulce Candy Ruiz shares her road to success

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Description: TODAY’s Donna Farizan sits down with YouTube star Dulce Candy Ruiz, who’s inspiring young women to embrace their own beauty. Ruiz opens up about living the American dream and sharing her life as a Latina, veteran and mom with viewers. (Created by TODAY with our sponsor, Ulta Beauty.) Source: NBC.com – video report Date:… Read more »

Ontario human rights tribunal orders employer to pay $120,000 in damages to worker it didn’t even hire

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Description: A recent award from Ontario’s human rights tribunal should have employers carefully reviewing their HR policies and emailing their employment lawyers. Source: FinancialPost.com Date: Oct 09, 2019 Link: https://business.financialpost.com/opinion/ontario-human-rights-tribunal-orders-employer-to-pay-120000-in-damages-to-worker-it-didnt-even-hire#comments-area Questions for discussion: What message does this article have for Ontario HR managers? How should the hiring process be modified in order to mitigate the… Read more »