Description: Apple puts a lot of work into explaining the new iPhone 11 in as few words as possible. Source: INC.com Date: Sep 12, 2019 Link: https://www.inc.com/carmine-gallo/tim-cook-used-a-specific-communication-strategy-in-apples-iphone-keynote-heres-why-every-public-speaker-should-too.html?cid=hmside2 Questions for discussion: Summarize what the report says about how best to communicate. Do you think it makes sense? Explain.
Posts Categorized: Communication
The new technology that could turn small businesses into international companies
Description: Advancements in machine translation technology are helping consumers, gamers and small businesses Source: MarketWatch.com Date: Sep 12, 2019 Link: https://www.marketwatch.com/story/translation-technology-promises-to-break-down-the-language-barriers-of-international-commerce-2019-09-12?mod=mw_theo_homepage Questions for discussion: Why is this technology so significant for businesses all around the world? What are the concerns management should be wary of?
US Consumers Tolerate Ads if They’re Expecting Them or They’re Incentivized
Description: US digital buyers that were surveyed considered static banner ads (16%), sponsored posts in social media feeds (14%) and sponsored search results (12%) to be the most useful digital ad formats. Overall, however, almost 58% of digital buyers said they didn’t think any digital ads were useful to them. Source: eMarketer.com Date: Sep 11,… Read more »
How Walmart became an unlikely champion of gun safety
Description: New York (CNN Business)In some ways, Walmart’s announcement Tuesday that it will stop selling some guns and ammunition — and ask customers not to openly carry guns in its stores — is just another step in a years-long process of reevaluating its relationship with firearms. Source: CNN.com – video report Date: Sep 05, 2019 Link: https://www.cnn.com/2019/09/04/business/walmart-gun-policy-reactions/index.html Questions… Read more »
Nordstrom Tests Accepting Online Returns Bought From Rivals
Description: Nordstrom Inc. is trying an unusual approach to get busy New York City shoppers in its doors: Letting them return merchandise they bought online—from other retailers. Source: Fortune.com Date: Sep 06, 2019 Link: https://fortune.com/2019/09/06/nordstrom-tests-accepting-online-returns-from-rivals-such-as-macys/ Questions for discussion: Is this a good idea? What is the benefit to customers and to Nordstrom? Would an “any-brand”… Read more »
The Renaissance of Somewhat Controversial Public Transit Ads
Description: eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss the wave of contentious subway ads: What’s allowed? What isn’t? Why have startups become obsessed with marketing on public transit? They also talk about YouTube’s latest FTC fine, a new partnership between TikTok and the National Football League and more. Source: eMarketer.com – podcast Date:… Read more »
Retired Manitoba farmer battling cancer proposes class action suit against makers of Roundup
Description: A retired Manitoba farmer is hoping to lead a class action lawsuit against the company that owns Monsanto, alleging he developed cancer after using Roundup on his yard and field to get rid of weeds. Source: CBC.ca Date: Aug 29, 2019 Link: https://www.cbc.ca/news/canada/manitoba/manitoba-farmer-proposed-class-action-lawsuit-monsanto-1.5269936 Questions for discussion: What are the legal, ethical, and social issues… Read more »
Change the World 2019: Where Business Creates Virtuous Circles
Description: You might not expect modern corporations to tackle an urgent problem of the 21st century by looking back to the 1950s. But that’s what one group of companies is doing with a new service called Loop, whose backers refer to its approach as “the milkman model.” Source: Fortune.com Date: Aug 19, 2019 Link: https://fortune.com/2019/08/19/change-the-world-circular-economy/ Questions… Read more »
15 Minutes to ‘Mayhem’: How a Tweet Led to a Shortage at Popeyes
Description: The “chicken sandwich wars” with Chick-fil-A captivated the internet and drove record sales. Then they became a logistical headache. Source: NYTimes.com Date: Aug 29, 2019 Link: https://www.nytimes.com/2019/08/29/business/popeyes-chicken-sandwich-shortage.html Questions for discussion: What does the report say what happened? Was this a “problem”? Do you think it was planned? What should the firm do about the… Read more »
SPOS #685 – Roger Dooley On The Power of Friction
Description: Here it is: Six Pixels of Separation – Episode #685 – Host: Mitch Joel. Simply put: Roger Dooley is a really nice human being. His latest book is Friction – The Untapped Force That Can Be Your Most Powerful Advantage. Prior to that he authored, Brainfluence – 100 Ways to Persuade and Convince Consumers with Neuromarketing and The Persuasion Slide. He writes… Read more »
