SPOS #685 – Roger Dooley On The Power of Friction

Posted by & filed under Communication, Management.

Description: Here it is: Six Pixels of Separation – Episode #685 – Host: Mitch Joel. Simply put: Roger Dooley is a really nice human being. His latest book is Friction – The Untapped Force That Can Be Your Most Powerful Advantage. Prior to that he authored, Brainfluence – 100 Ways to Persuade and Convince Consumers with Neuromarketing  and The Persuasion Slide. He writes… Read more »

Whole Foods CEO on plant-based meat boom: Good for the environment but not for your health

Posted by & filed under Communication, Decision Making, Ethics & Social Responsibility, International Business, Management, Strategy.

Description: There are currently two main, buzzy players in the plant-based “meat” market: Beyond Meat and Impossible Foods. Source: CNBC.com – video report Date: Aug 21, 2019 Link: https://www.cnbc.com/2019/08/21/whole-foods-ceo-john-mackey-plant-based-meat-not-good-for-your-health.html Questions for discussion: What is happening in the alternative-to-meat industry? Why is this industry growing in popularity? Where do you see developments heading over the next… Read more »

How to Cultivate a Cohesive Brand Through Micromessaging

Posted by & filed under Communication, Decision Making, Strategy.

Description: An Interview with Dave Grzelak of The Shipyard.. Marketers want to create data-driven experiences for two big reasons: They believe customers want them, and there’s a growing need to justify investments based on results. Source: eMarketer.com Date: Aug 21, 2019 Link: https://www.emarketer.com/content/how-to-cultivate-a-cohesive-brand-through-micromessaging Questions for discussion: What does Dave Grzelak say to marketers? Do you… Read more »