Whole Foods CEO on plant-based meat boom: Good for the environment but not for your health

Posted by & filed under Communication, Decision Making, Ethics & Social Responsibility, International Business, Management, Strategy.

Description: There are currently two main, buzzy players in the plant-based “meat” market: Beyond Meat and Impossible Foods. Source: CNBC.com – video report Date: Aug 21, 2019 Link: https://www.cnbc.com/2019/08/21/whole-foods-ceo-john-mackey-plant-based-meat-not-good-for-your-health.html Questions for discussion: What is happening in the alternative-to-meat industry? Why is this industry growing in popularity? Where do you see developments heading over the next… Read more »

How to Cultivate a Cohesive Brand Through Micromessaging

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Description: An Interview with Dave Grzelak of The Shipyard.. Marketers want to create data-driven experiences for two big reasons: They believe customers want them, and there’s a growing need to justify investments based on results. Source: eMarketer.com Date: Aug 21, 2019 Link: https://www.emarketer.com/content/how-to-cultivate-a-cohesive-brand-through-micromessaging Questions for discussion: What does Dave Grzelak say to marketers? Do you… Read more »

The Real Reason Sales and Marketing Teams Use AI

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Description: How artificial intelligence can make your team more human. Source: Entrepreneur.com Date: Aug 23, 2019 Link: https://www.entrepreneur.com/article/337870 Questions for discussion: Summarize the highlights presented in this article. Do you think people are becoming more receptive to data collection and machine driven communications?