Description: Nordstrom Inc. is trying an unusual approach to get busy New York City shoppers in its doors: Letting them return merchandise they bought online—from other retailers. Source: Fortune.com Date: Sep 06, 2019 Link: https://fortune.com/2019/09/06/nordstrom-tests-accepting-online-returns-from-rivals-such-as-macys/ Questions for discussion: Is this a good idea? What is the benefit to customers and to Nordstrom? Would an “any-brand”… Read more »
Posts Categorized: Decision Making
Retired Manitoba farmer battling cancer proposes class action suit against makers of Roundup
Description: A retired Manitoba farmer is hoping to lead a class action lawsuit against the company that owns Monsanto, alleging he developed cancer after using Roundup on his yard and field to get rid of weeds. Source: CBC.ca Date: Aug 29, 2019 Link: https://www.cbc.ca/news/canada/manitoba/manitoba-farmer-proposed-class-action-lawsuit-monsanto-1.5269936 Questions for discussion: What are the legal, ethical, and social issues… Read more »
Panera is losing nearly 100% of its workers every year as fast-food turnover crisis worsens
Description: If you think it sounds like a mathematical impossibility for a company to lose more than 100% of its workers every year, you’ve never worked in the fast-food industry. At fast-food restaurants, losing 100% of employees — and then losing still more of the employees hired to replace those workers — is a common,… Read more »
15 Minutes to ‘Mayhem’: How a Tweet Led to a Shortage at Popeyes
Description: The “chicken sandwich wars” with Chick-fil-A captivated the internet and drove record sales. Then they became a logistical headache. Source: NYTimes.com Date: Aug 29, 2019 Link: https://www.nytimes.com/2019/08/29/business/popeyes-chicken-sandwich-shortage.html Questions for discussion: What does the report say what happened? Was this a “problem”? Do you think it was planned? What should the firm do about the… Read more »
Amazon workers are showing signs of unionizing — here’s how Amazon remains union free
Description: An examination of unions and the relationships with businesses today. Source: CNBC.com – video report Date: Aug 22, 2019 Link: https://www.cnbc.com/video/2019/08/22/how-amazon-fends-off-unions-as-more-workers-hold-protests.html Questions for discussion: Summarize the key points presented in this report. Why are the developments at Amazon so important?
Whole Foods CEO on plant-based meat boom: Good for the environment but not for your health
Description: There are currently two main, buzzy players in the plant-based “meat” market: Beyond Meat and Impossible Foods. Source: CNBC.com – video report Date: Aug 21, 2019 Link: https://www.cnbc.com/2019/08/21/whole-foods-ceo-john-mackey-plant-based-meat-not-good-for-your-health.html Questions for discussion: What is happening in the alternative-to-meat industry? Why is this industry growing in popularity? Where do you see developments heading over the next… Read more »
How to Cultivate a Cohesive Brand Through Micromessaging
Description: An Interview with Dave Grzelak of The Shipyard.. Marketers want to create data-driven experiences for two big reasons: They believe customers want them, and there’s a growing need to justify investments based on results. Source: eMarketer.com Date: Aug 21, 2019 Link: https://www.emarketer.com/content/how-to-cultivate-a-cohesive-brand-through-micromessaging Questions for discussion: What does Dave Grzelak say to marketers? Do you… Read more »
The Real Reason Sales and Marketing Teams Use AI
Description: How artificial intelligence can make your team more human. Source: Entrepreneur.com Date: Aug 23, 2019 Link: https://www.entrepreneur.com/article/337870 Questions for discussion: Summarize the highlights presented in this article. Do you think people are becoming more receptive to data collection and machine driven communications?