Description: Informatica CEO Sohaib Abbasi experienced the last bubble, but says technology ‘is a much more mature industry’ that is ‘delivering value in many ways.’ He also talks about cyber security. Source: CNNMoney.com – video report Date: May 01, 2014 Link: http://money.cnn.com/video/technology/2014/05/01/t-informatica-ceo-tech-bubble-data-security.cnnmoney/index.html Questions for Discussions: What does Sohaib Abbasi have to say about big data,… Read more »
Posts Categorized: International Business
Why Spotify linked up with Sprint
Description: Sprint customers will now get a free Spotify trial and it’s all part of CEO Daniel Ek’s strategy of reaching ‘all of the U.S.’ while still innovating in the digital music industry. Source: CNN.com – video report Date: Apr 30, 2014 Link: http://money.cnn.com/video/technology/2014/04/29/t-spotify-sprint-mobile-music-industry-video-ipo-capital.cnnmoney/index.html Questions for Discussions: How has partnering benefited both companies? Describe the… Read more »
US Mobile Users Turn to Smartphones, Tablets to Redeem Coupons
Description: More than 70% of digital coupon users will use a mobile device to redeem a discount in 2014 Source: eMarketer.com Date: May 02, 2014 Link: http://www.emarketer.com/Article/US-Mobile-Users-Turn-Smartphones-Tablets-Redeem-Coupons/1010801/3#sthash.dgenTtF0.dpuf Questions for Discussions: What does this report suggest to marketing managers concerned with their coupon strategy? Do you think this trend in behavior will continue? What opportunities are presented… Read more »
Privacy Fears Over Student Data Tracking Lead to InBloom’s Shutdown
Description: A year ago, every public school student in New York State fell under the watchful eye of InBloom, a data analytics company. Schools sent the company an enormous batch of data spanning 400-odd fields that included a wide range of personal details, from test scores and special-education enrollment to whether kids got free lunches…. Read more »
Blue Bottle Coffee and the Next Wave of Artisanal Coffee Shops
Description: This is going to be pleasant. We are going to talk about philosophy and classical music. We are going to appreciate things. I know this before I even see Blue Bottle Coffee founder James Freeman approach in his cardigan, tie, and glasses, a neat puff of gray hair bobbing professorially, looking like the guy… Read more »
Buffett: Boards don’t say no on CEO pay
Description: Is this why executive compensation is out of control? Warren Buffett disagreed with Coca-Cola’s latest plan, but he abstained from the vote instead of using the power of his millions of shares. Source: CNNMoney.com – video report Date: Apr 25, 2014 Link: http://money.cnn.com/video/news/2014/04/24/n-warren-buffett-coca-cola-compensation-excessive-board-of-directors.cnnmoney/index.html Questions for Discussions: What did Warren Buffet say about the way… Read more »
The Golden Age of binge TV watching?
Description: Online video services like Netflix, Hulu and Amazon are allowing consumers to gorge themselves with seemingly unlimited hours of viewing content on everything from TVs, to tablets, to smartphones. Source: CNN.com – video report Date: Apr 22, 2014 Link: http://money.cnn.com/video/technology/2014/04/23/t-binge-tv-watching-netflix-showtime-amazon-streaming-video.cnnmoney/index.html Questions for Discussions: Describe the changes taking place in the digital entertainment industry. How… Read more »
Retailers Draw Customers Through Pinterest Website
Description: Target, Nordstrom and other big chains are pinning their hopes of attracting shoppers on social media. Source: TheLedger.com Date: Apr 25, 2014 Link: http://www.theledger.com/article/20140425/NEWS/140429425/1001/BUSINESS?Title=Retailers-Draw-Customers-Through-Pinterest-Website Questions for Discussions: How does Pinterest help drive customers to a retailer’s website? Why might some argue it is superior to placing advertising in online magazines? How can it help… Read more »
As Parents Make Their Own Baby Food, Industry Tries to Adapt
Description: Dylan DeNeve of Brooklyn dined on homemade baby food of vegetable purées, delicately seasoned with leeks, red peppers, cumin and thyme, prepared by her mother, Alexandra, a lawyer. In Atlanta, Wes and Hadley Stewart enjoyed homemade mashed-up kale, butternut squash and ancient grains. Source: NYTimes.com Date: Apr 25, 2014 Link: http://www.nytimes.com/2014/04/26/business/as-parents-make-their-own-industry-tries-to-adapt.html?ref=business&_r=0 Questions for Discussions:… Read more »
Fireball Whisky: Selling a Brand, Shot by Shot
Description: Fireball Cinnamon Whisky is known in the spirits industry as a challenge shot. It’s an orange beverage that comes in a clear bottle with a prancing demon on the label. It tastes like a syrupy incarnation of Wrigley’s Big Red gum. It’s sweet, with a spicy burn. Source: Businessweek.com – video report Date: Apr… Read more »
