Description: Tumblr CEO David Karp talks about his relationship with Yahoo CEO Marissa Mayer and how his company has changed. Source: CNNMoney.com – video report Date: Apr 17, 2014 Link: http://money.cnn.com/video/technology/2014/04/17/t-tumblr-david-karp-mayer-yahoo.cnnmoney/index.html Questions for Discussions: Describe the managerial relationship between the two organizations, as presented by David Karp. With respect to leadership specifically, why would Mayer… Read more »
Posts Categorized: International Business
GM’s CEO: Cost of fix ‘not my focus’
Description: CEO Mary Barra says that her company is not focused on the ‘cost elements’ of the safety fix and that GM is ‘gonna do the right thing.’ Source: CNN.com – video report Date: Apr 16, 2014 Link: http://money.cnn.com/video/news/2014/04/16/gm-ceo-mary-barra-cost-of-safety-fix-recall.cnnmoney/index.html Questions for Discussions: Do you think Mary Barra handled this media presentation well? What was positive… Read more »
Why Arianna Huffington says ‘lean back’
Description: “Stress and burnout are the diseases of our civilization.” Media mogul Arianna Huffington says we must lean back to succeed. Source: CNN.com – video report Date: Apr 15, 2014 Link: http://money.cnn.com/video/news/2014/04/15/n-arianna-huffington-on-women-and-success.cnnmoney/index.html Questions for Discussions: What is the message presented by Arianna Huffington to managers and companies that employ them? Do you agree with her… Read more »
Pop-up shops are becoming more permanent
Description: In brand strategy, short-term retail may not be so temporary after all. Source: Fortune.com Date: Apr 18, 2014 Link: http://features.blogs.fortune.cnn.com/2014/04/18/pop-up-shop-storefront/?iid=SF_F_River Questions for Discussions: Describe the business model of short-term retail rentals. For which businesses does this service make sense? Why?
How This Theater Fills Its Empty Seats Every Night
Description: Every seat that goes unsold at the three-venue Center Theatre Group in Los Angeles is lost revenue. And every night Jim Royce, director of marketing, communications and sales for the nonprofit company, faces a delicate balancing act between pricing those extra seats to move and protecting their value–while not angering core subscribers who paid… Read more »
Why Facebook bought Oculus
Description: Oculus CEO Brendan Iribe tells CNNMoney’s Laurie Segall why Facebook became interested in buying his company. Source: CNNMoney.com – video report Date: Apr 11, 2014 Link: http://money.cnn.com/video/technology/2014/04/11/t-oculus-facebook-brendan-iribe.cnnmoney/index.html Questions for Discussions: Why did Facebook buy Oculus, according to this report? How necessary was the financial input of Facebook money for Oculus to move forward? How… Read more »
2 minutes of Obama on equal pay
Description: President Barack Obama signed two executive actions that made compensation from federal contractors more transparent, with hopes of closing the gender pay gap. Source: CNN.com – video report Date: Apr 11, 2014 Link: http://money.cnn.com/video/news/2014/04/08/n-obama-equal-pay-executive-action-wage-gap-transparency-2-minutes.cnnmoney/index.html Questions for Discussions: What are the issues surrounding equal pay and the role of government? How should managers deal with… Read more »
How to pitch Warren Buffett in 60 seconds or less
Description: At the world’s richest business plan competition, more than 40 teams delivered a minute-long appeal to an imaginary Oracle of Omaha. Here are our favorites. Source: Fortune.com Date: Apr 11, 2014 Link: http://management.fortune.cnn.com/2014/04/11/elevator-pitch-warren-buffett/?iid=SF_F_River Questions for Discussions: What do you think of the ideas presented in this report? Sketch out a plan highlighting how you would… Read more »
The End of Free Facebook Marketing?
Description: Recent changes to the way Facebook serves up its news feeds are making it more difficult for small businesses to get their updates in front of customers. That’s causing some consternation among business owners who feel squeezed to pay for advertising when they used to get free exposure from the social media giant, which… Read more »
Golden Parachutes: Why it’s bad business
Description: Exorbitant payouts to executives for leaving violates the idea of pay-for-performance. Source: Fortune.com Date: Apr 11, 2014 Link: http://management.fortune.cnn.com/2014/04/11/golden-parachutes-why-its-a-sour-deal-for-business/?iid=SF_F_River Questions for discussion: Summarize the issues presented in the report concerning executive payouts. What is your opinion on this matter?