Description: So many children dream of fast cars and rocket ships, but few actually grow up to build them — and change the world in the process Source: CBSNews.com – video report Date: Mar 30, 2014 Link: http://www.cbsnews.com/videos/tesla-and-spacex-elon-musks-industrial-empire Questions for Discussions: Do you think the Tesla will succeed? How does Elon Musk compare to the… Read more »
Posts Categorized: International Business
Did GM’s Barra convince lawmakers on recall?
Description: Bloomberg’s Matt Miller recaps General Motors CEO Mary Barra’s day on Capitol Hill as she faces a second round of questioning by the U.S. Senate over a delayed recall to fix an ignition-switch problem on Bloomberg Television’s “Bloomberg Surveillance.” Source: Bloomberg.com – video report Date: Apr 02, 2014 Link: http://www.bloomberg.com/video/is-gm-s-barra-convincing-congress-on-recall-78P6wgd8R8ajyE~UehgICA.html Questions for Discussions: Do… Read more »
Southwest Airlines’ new cause: ‘Placemaking’
Description: Through an innovative partnership, the airline is revitalizing public spaces in Detroit, Providence, and San Antonio. Look for more to come. Source: Fortune.com Date: Apr 03, 2014 Link: http://features.blogs.fortune.cnn.com/2014/04/03/southwest-placemaking/?iid=SF_F_River Questions for Discussions: Explain the concept behind “placemaking” and why it has attracted corporate support. How does this action fit with corporate social responsibility to communities?… Read more »
Is Cap’n Crunch Staring Straight Into Your Child’s Soul?
Description: Cereal marketers have worked out a sophisticated way to get children to pay attention to kids’ cereal in the grocery aisle: the old “loooook into my eeeeyes” method. Source: Businessweek.com Date: Apr 02, 2014 Link: http://www.businessweek.com/articles/2014-04-02/is-capn-crunch-staring-straight-into-your-child-s-soul#r=hpt-ls Questions for Discussions: Summarize the research claims presented in this report. What do you think about their validity… Read more »
Digital Ad Spending Worldwide to Hit $137.53 Billion in 2014
Description: Spending on digital ads will make up around one-quarter of total media ad spending around the world Source: eMarketer.com Date: Apr 03, 2014 Link: http://www.emarketer.com/Article/Digital-Ad-Spending-Worldwide-Hit-3613753-Billion-2014/1010736#WsmjlldAxtr2Ffwb.99 Questions for discussion: What does the report say about digital advertising trends? At what level do you think growth will level off? What does this trend say to advertising… Read more »
Horowitz on Silicon Valley secrets
Description: Venture Capitalist Ben Horowitz dishes on Valley secrets, and what he looks for in entrepreneurs. Laurie Segall reports. Source: CNNMoney.com – video report Date: Mar 21, 2014 Link: http://money.cnn.com/video/technology/2014/03/28/t-horowitz-silicon-valley-secrets.cnnmoney/index.html Questions for Discussions: What does Ben Horowitz have to say about the sort of entrepreneur he looks for? How does this profile compare to textbook… Read more »
Magnetic electronics let kids build toys
Description: LittleBits are electronic modules that snap together to create battery-powered toys. Source: CNNMoney.com – video report Date: Mar 25, 2014 Link: http://money.cnn.com/video/technology/2014/03/25/t-ts-littlebits.cnnmoney/index.html Questions for Discussions: How is this business similar to the Lego business model? Do you think the management of the firm should emulate the Lego approach to marketing? How can management capitalize… Read more »
How ‘no makeup selfies’ could impact you
Description: Tired of charity appeals? Here’s why Britain’s best-ever social media fundraising campaign could render them obsolete. Source: SmartPlanet.com Date: Mar 21, 2014 Link: http://www.smartplanet.com/blog/global-observer/how-no-makeup-selfies-could-impact-you/?tag=nl.e660&s_cid=e660&ttag=e660&ftag=TRE4eb29b5 Questions for Discussions: Why was this campaign a success? Why would the success of this campaign disturb the thinking of fundraising organizations and their managerial class? Do you think they… Read more »
Is this the end of college athletic scholarships?
Description: Northwestern’s football players won the right to form a union. This could be a watershed moment for labor and college sports. Source: Fortune.com Date: Mar 27, 2014 Link: http://management.fortune.cnn.com/2014/03/27/northwestern-football-union/?iid=SF_F_River Questions for Discussions: Do you think this decision is good for players, college sports and their institutions? How might it change the current situation for… Read more »
Maybe March Madness Boosts (Rather Than Kills) U.S. Productivity
Description: In 2006 an innovation was unleashed on the teeming, college-basketball-hungry masses that promised to unshackle us from the fear of watching NCAA March Madness tournament games at work. The Boss Button allowed basketball fans at work to switch between the live stream of a game and a phony financial statement or innocuous spreadsheet. Source:… Read more »
