Hustle and Hustle Smart in Startups

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Description:   Like many other successful entrepreneurs, Brian Wong worked at a startup before branching out on his own. He worked in business development at Digg, and though he was laid off he says he learned a lot from working there. Source:  Sprouter.com Date: 03/07/2012 Link:  http://sprouter.com/blog/hustle-and-hustle-smart-in-startups/ Questions for discussion: What did you learn about entrepreneurship… Read more »

Green Mountain falls as Starbucks takes on Keurig

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Description:   Shares in Green Mountain Coffee Roasters Inc (GMCR.O) tumbled 14 percent on Friday, on fears that it may lose its near monopoly in the U.S. single-cup coffee market after partner Starbucks Corp (SBUX.O) outlined plans to launch a rival coffee and espresso machine. Source:  Reuters.com Date: 03/09/2012 Link:  http://www.reuters.com/article/2012/03/09/us-greenmountaincoffeeroasters-shares-idUSBRE8280MF20120309 Questions for discussion: Why have… Read more »

Designing a $100 solar-powered tablet

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Description:  Fuseproject founder Yves Behar shows off the One Laptop Per Child project’s latest invention. Source: CNNMoney.com – video report Date: 02/23/2012 Link:  http://money.cnn.com/video/technology/2012/02/23/t-ts-nextlist-olpc.cnnmoney/ Questions for discussion: How do you think the creative product development process differs at a not-for-profit business like Fuseproject? How do you think this product will affect development at for-profit manufacturers?… Read more »

YouTube bets $100 million on original content

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Description:   YouTube is enlisting Hollywood’s help to reach a generation of viewers more familiar with smartphones than TV remotes. Source:  USAToday.com Date: 02/20/2012 Link:  http://www.usatoday.com/life/television/news/story/2012-02-20/youtube-original-content/53170394/1 Questions for discussion: Do you think this production strategy can work? What other YouTube channel concepts do you think would succeed? Who are the target markets for these concepts? How… Read more »

Total Worldwide Social Network Ad Revenues Continue Strong Growth

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Description:   Worldwide social network ad revenues are still going strong and set to grow nearly 50% this year, according to eMarketer estimates. Source:  eMarketer.com Date: 02/24/2012 Link:  http://www.emarketer.com/Article.aspx?R=1008862 Questions for discussion: What explains this rate of growth? At what point do you think it will level off? How should marketing managers deal with this information?

Gen Y Speeds Up Luxury Goods Spending

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Description:   Flash sale sites and the fashion industry’s maturing web presence boost sales to young consumers Source:  eMarketer.com Date: 02/22/2012 Link:  http://www.emarketer.com/Article.aspx?R=1008854&ecid=a6506033675d47f881651943c21c5ed4 Questions for discussion: Summarize the highlights in this report. Do you agree with the reasons given? Where do you think the marketplace is headed?

The euro dream that became a nightmare

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Description:   When countries post a 40% youth unemployment rate, you know something is terribly wrong. The last time developed countries experienced such an employment disaster was during the Great Depression, and it is a moot question as to whether the current period will prove to be worse for the southern European countries than the Great… Read more »

The Business Of Lin

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Description:  From Knicks jersey sales to tickets on the road, many firms are profiting from Linsanity. But can it last? Source: CNNMoney.com – video report Date: 02/17/2012 Link:  http://money.cnn.com/video/news/2012/02/16/n_jeremy_lin_business.cnnmoney/ Questions for discussion: Explain the sudden financial changes to the various businesses mentioned in the report. Do you think this phenomenon can last? What strategic plans… Read more »

Bringing the Right Recipe to Style Blogging

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Description:  Style blog Cupcakes and Cashmere has become a destination for fashionistas from around the world. Wendy Bounds talks to founder and author Emily Schuman about the secrets behind her success. Source: Marketwatch.com – video report Date: 02/14/2012 Link:  http://www.marketwatch.com/video/asset/bringing-the-right-recipe-to-style-blogging/24FBE84B-43FB-4C7F-9A5D-AF93E71BDACF Questions for discussion: Why is Emily Shuman a success? What lessons are presented to entrepreneurs… Read more »

Google’s Bid to Be Everything to Everyone

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Description:  A rumored audio device and new testing facilities hint at the search giant’s hardware ambitions Source: Businessweek.com Date: 02/16/2012 Link:  http://www.businessweek.com/magazine/googles-bid-to-be-everything-to-everyone-02162012.html Questions for discussion: Highlight Google’s strategic planning described in this report. Do you think they will be successful with this approach? Who would be Google’s competitors in the future if this approach is… Read more »