Description: Smartphone, tablet ads less memorable than those on the desktop Source: eMarketer.com Date: Aug 03, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009239&ecid=a6506033675d47f881651943c21c5ed4#ikoBApPJoehF5Zd8.99 Questions for Discussions: What are the implications of this report for management at Facebook? What strategic changes would you suggest in order to deal with this issue?
Posts Categorized: International Business
Description: In America you can say pretty much whatever you want, wherever you want to say it. Unless, that is, you’re at work. Simply put, there is no First Amendment right to “free speech” in the workplace—potentially perilous for many employees in a polarized political year with a tight presidential race. Source: Businessweek.com Date: Aug… Read more »
Description: Venture capitalist Marc Andreessen says concern about China manufacturing is overblown because as long as things are designed in the US, that’s where the profits stay. Source: CNNMoney.com – video report Date: July 25, 2012 Link: http://money.cnn.com/video/technology/2012/07/20/bst-andressen-china.fortune/ Questions for Discussion: Summarize the key arguments made by Marc Anderesen. Do you agree with his analysis?… Read more »
Description: NBA Commissioner David Stern says the basketball league is looking to expand its use of technology to improve gameplay and increase its audience. Source: CNNMoney.com – video report Date: July 24, 2012 Link: http://money.cnn.com/video/technology/2012/07/23/bst-stern-nba-tech.fortune/ Questions for Discussion: How does management of the NBA expect to grow their business? How will technology influence this growth?… Read more »
Description: Seesmart Inc (SEST.PK), a small California lighting company, used to make all of its LED products in China, but last year that started to change. Frustrated by expensive and slow shipping and wanting more control over the manufacturing process, the 15-year-old company started building factories in Simi Valley, California, and Crystal Lake, Illinois. Source:… Read more »
Description: Next time you want to curse in front of your boss at work, maybe you should consider shutting the @#$& up. In a new CareerBuilder survey, 64 percent of employers think less of an employee who repeatedly uses curse words, and 57 percent are less likely to promote someone who swears in the office…. Read more »
Description: Facebook Inc. (FB) plunged to a record low after its first earnings report as a public company showed a slower sales gain and narrower profit margins, failing to allay concerns over growth that have dragged down the shares. Source: Bloomberg.com Date: July 27, 2012 Link: http://www.bloomberg.com/news/2012-07-27/facebook-falls-after-report-fails-to-quell-concerns-over-growth.html Questions for Discussions: What are the marketing, managerial,… Read more »
Description: Struggling artists and performers sick of waiting on tables find a perfect business in child care. Source: CNNMoney.com – video report Date: July 20, 2012 Link: http://money.cnn.com/video/fortune/2012/07/20/f-sitters-studio.fortune/ Questions for Discussion: What is the competitive advantage? How would the management of this business be different than at any regular daycare center? What are the unique… Read more »
Description: Co-founders Steve Hafner and Paul English discuss the future of the online travel website on the day of its IPO. Source: CNNMoney.com – video report Date: July 20, 2012 Link: http://money.cnn.com/video/markets/2012/07/20/investing-kayak-ipo.cnnmoney/ Questions for Discussions: Describe how Kayak works. How is it better than other online travel websites? How would you design an app for… Read more »
Description: Conglomerate eyes growth in oil service sector Source: Marketwatch.com Date: July 19, 2012 Link: http://www.marketwatch.com/story/ge-sharpens-energy-focus-forms-new-units-2012-07-20 Questions for Discussions: Describe the new organization structure. What is the thinking behind this design? Do you believe it is an improvement?