The agony of Japan Inc.

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Description: Companies like Apple, IBM and Microsoft once stood in the shadow of much larger and more powerful Japanese electronics giants. Those days are long gone — and, lately, it looks like they may never come back. Source: Fortune.com Date: May 25, 2012 Link: http://tech.fortune.cnn.com/2012/05/25/japan-inc/?iid=SF_F_River Questions for Discussions: Summarize the strategic arguments presented by the… Read more »

Zuckerberg’s right-hand woman

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Description: Facebook COO Sheryl Sandberg is the power behind the company’s explosive growth and ad business. Source: CNNMoney.com – video report Date: May 18, 2012 Link: http://money.cnn.com/video/technology/2012/05/17/t-ts-sandberg-facebook.cnnmoney/ Questions for Discussions: Who is Sheryl Sandberg? Do you think the “character” of Facebook reflects a female view to communications? Do you think she has the momentum to… Read more »

How to Win Over the Chinese Consumer

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Description: As Western retailers bet on China to drive profits, some of the biggest mistakes are made because brands don’t understand the Chinese consumer. The WSJ’s Deborah Kan speaks to Tom Doctoroff, author of the book “What Chinese Want: Culture, Communism & The Modern Chinese Consumer.” Source: CNNMoney.com – video report Date: May 18, 2012… Read more »

Fishing Industry Aids Iceland’s Recovery

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Description: Three years after a spectacular financial collapse, Iceland is coming back, largely on the strength of its strong exports. Video and reporting by Charles Forelle from the island of Vestmannaeyjar. Source: Marketwatch.com – video report Date: May 18, 2012 Link: http://www.marketwatch.com/video/asset/fishing-industry-aids-iceland-recovery/E1ED2AC5-D98B-4760-844E-67F8BA64A136 Questions for Discussion: What does this report have to say about economic recovery… Read more »

Why Warren Buffett Really Likes Newspapers

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Description: When Warren Buffett announced that his company, Berkshire Hathaway, was buying 63 newspapers from Media General on May 17, he issued a soaring statement about his belief in a beaten-down industry. Source: Busineweek.com Date: May 17, 2012 Link: http://www.businessweek.com/articles/2012-05-17/why-warren-buffett-really-likes-newspapers Questions for Discussions: Do you think this is a wise investment? Did he get a… Read more »

Inside Facebook

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Description: On a Friday morning not long ago, Mark Zuckerberg gathered his troops for a much-anticipated all-hands meeting at Facebook’s brand-new headquarters. It was billed as a not-to-be-missed event. Employees who were traveling were encouraged to return to the mother ship, and those in New York, Dublin, Hyderabad, and other satellite offices were told to… Read more »

Disney bets big on Avengers and wins

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Description: Disney CEO Bob Iger says a growing number of silver screens across the globe is helping drive the success of ‘The Avengers.’ Source: CNNMoney.com – video report Date: May 09, 2012 Link: http://money.cnn.com/video/news/2012/05/09/n-co-avengers-iger.cnnmoney/ Questions for Discussion: What are the reasons for the success of this film and the company as a whole? How are… Read more »

Integrated Marketing: If You Knew It, You’d Do It

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  Description: If it ain’t broke, don’t fix it, is such a cliché that it has spawned its own cliché: If it ain’t broke, break it. Unfortunately, that’s just what many companies do unwittingly to their branding programs, playing into the hands of public enemy No. 1 in today’s marketing environment: fragmentation. Source: Busineweek.com Date:… Read more »

J.P. Morgan shares slump after $2 bln trading loss

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Description:  Bank’s loss is embarrassment for CEO, fodder for regulators Source: Marketwatch.com Date: May 11, 2012 Link: http://www.marketwatch.com/story/jp-morgan-shares-slump-after-2b-trading-loss-2012-05-11?siteid=nwtwk  Questions for Discussions: Summarize the reasons for the loss. What do you believe this event will mean for the company, management, and regulators?