Description: (MoneyWatch) The history of American business is littered with the remains of once-dominant companies suddenly rendered obsolete by powerful new technologies. BlackBerry is not one of those companies. Source: CBSNews.com Date: Sep 25, 2013 Link: http://www.cbsnews.com/8301-505124_162-57604642/for-blackberry-leaders-success-paved-way-for-failure/?tag=nl.e713&s_cid=e713&ttag=e713&ftag=TRE4cf7aca Questions for Discussions: According to the report, why did BB fail? How much blame does management rightfully share?
Posts Categorized: International Business
How Cinnabon reinvented itself
Description: At 880 delectable calories, the classic Cinnabon roll isn’t most people’s idea of an every day treat. President Kat Cole tells how the company has managed to expand its brand into smaller indulgences. Source: CNNMoney.com – video report Date: Sep 18, 2013 Link: http://money.cnn.com/video/news/2013/09/18/f-cinnabon-president-kat-cole.fortune/index.html Questions for Discussions: What is the marketing strategy at Cinnabon… Read more »
Birchbox’s Sample Sale
Description: Birchbox co-founders Hayley Barna and Katia Beauchamp share the secrets behind the success of their rapidly expanding beauty discovery service. Source: CNNMoney.com – video report Date: Sep 18, 2013 Link: http://money.cnn.com/video/news/2013/09/18/f-birchbox-hayley-barna-katia-beauchamp.fortune/index.html Questions for Discussions: Describe the business model? Why has organic and word-of-mouth growth been so successful? How does social media help the firm… Read more »
Buffett’s 9% Heinz Dividend Means 3G Cutting Jobs, Mini-Fridges
Description: HJ Heinz Co.’s longtime leader Bill Johnson stood in the Veranda ballroom at the Four Seasons Hotel San Francisco, addressing the ketchup maker’s top 50 executives for the last time. Around the corner in a smaller room, his successor as chief executive officer, Bernardo Hees, waited to tell some of the same managers whether… Read more »
Do Amazon’s Lockers Help Retailers? Depends on What They Sell
Description: With two national retailers, Staples (SPLS) and RadioShack (RSH), pulling the plug on Amazon.com’s (AMZN) Locker program, it’s easy to wonder why either decided to experiment in the first place. Source: Businessweek.com Date: Sep 20, 2013 Link: http://www.businessweek.com/articles/2013-09-20/do-amazons-lockers-help-retailers-depends-on-what-they-sell#r=hpt-ls Questions for Discussions: What are the advantages and disadvantages for retailers to associate with Amazon? Which… Read more »
The digital sorority of Silicon Beach
Description: The women working in Los Angeles’ booming tech scene are supporting each other in an industry dominated by men. Source: CNNMoney.com – video report Date: Sep 11, 2013 Link: http://money.cnn.com/video/technology/2013/09/11/t-ladies-of-silicon-beach.cnnmoney/index.html Questions for Discussions: What does this report say about networking strategies of women entrepreneurs? Do you think there is a fundamental difference in managerial… Read more »
Inside America’s first smartphone factory
Description: The Moto X smartphone is now being manufactured out of a new facility in Fort Worth, Texas. Source: CNNMoney.com – video report Date: Sep 11, 2013 Link: http://money.cnn.com/video/technology/2013/09/11/t-ts-moto-x-plant-texas.cnnmoney/index.html Questions for Discussions: What are the advantages to manufacturing this device in the USA? What allows management the flexibility to choose this location in Texas over… Read more »
Why Steve Jobs still matters
Description: Steve Jobs biographer Walter Isaacson says the late CEO left a lasting legacy of innovation at Apple. Source: CNNMoney.com – video report Date: Sep 09, 2013 Link: http://money.cnn.com/video/technology/2013/09/09/t-isaacson-jobs-legacy.fortune/index.html Questions for Discussions: According to Walter Isaacson, what is the managerial legacy of Steve Jobs? Do you think Apple can produce a new product that revolutionizes… Read more »
Is Social Media Killing Brands?
Description: This past week, I heard something that I hope to never hear again in my life. I was at Content Marketing World, sitting in on a morning keynote, quietly sipping my coffee when I heard the keynote presenter, the “father of integrated marketing,” say, “Social media is probably killing brands.” Source: Hubspot.com Date: Sep… Read more »
Radical Fast Food Joint Doubles Down on High Wages
Description: So you thought $12 an hour for a burger place was revolutionary? Try $15. Daniel Gross talks to the owners of Detroit’s Moo Cluck Moo as they supersize starting wages. Source: Thedailybeast.com Date: Sep 09, 2013 Link: http://www.thedailybeast.com/articles/2013/09/09/radical-fast-food-joint-doubles-down-on-high-wages.html Questions for Discussions: What do you think of management’s thinking here? What does this report say… Read more »
