Description: Ken Oyadomari’s work space at NASA Ames Research Center in Mountain View, Calif., looks like a triage tent for smartphones. Parts from dozens of disassembled devices are strewn on workbenches. Source: Businessweek.com Date: May 31, 2013 Link: http://www.businessweek.com/articles/2013-05-29/behind-the-internet-of-things-is-android-and-its-everywhere Questions for Discussions: Explain the success of Android. How does Google make money from Android? Is… Read more »
Posts Categorized: International Business
More workers fall asleep on the job
Description: Napping during office hours is on the rise, giving employers nightmares Source: Marketwatch.com Date: May 30, 2013 Link: http://www.marketwatch.com/story/more-workers-fall-asleep-on-the-job-2013-05-30?siteid=nwtwk Questions for Discussions: What does the article have to say about the reasons for this problem and the concerns for management? What are the solutions for managers and employees to consider?
To Handle Big Data, Advertisers Turn to DMPs
Description: There’s a big to-do about Big Data and data management platforms (DMPs) in the digital advertising space. According to a new eMarketer report, “Data Management Platforms: Using Big Data to Power Marketing Performance,” DMPs enable marketers to use their Big Data to make smarter and more efficient marketing decisions. Source: eMarketer.com Date: May 24,… Read more »
What the Future Holds for Business Blogging
Description: Lately, the whole marketing community is abuzz about content. And rightfully so. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it’s becoming increasingly difficult to stand out from the barrage of content out there — a lot of which is, well …. subpar (to… Read more »
Q&A: Jonah Berger, Wharton marketing guru, on what makes things go viral
Description: There’s no formula for viral fame. So say new media experts. But maybe there are some fundamental properties that all things viral share. So include those commonalities in your next idea and at least you’ve got an advantage. After all, publishers and TV network presidents have long known which “types” of stories capture the… Read more »
Why Dreamworks is buying YouTube channels
Description: Dreamworks Animation CEO Jeffrey Katzenberg says he bought AwesomenessTV, a YouTube channel, to target teens. Source: CNNMoney.com – video report Date: May 16, 2013 Link: http://money.cnn.com/video/news/2013/05/16/n-cmr-dreaworks-awesomenesstv-katzenberg.cnnmoney/ Questions for Discussions: Why are YouTube channels becoming more popular? Who do they appeal to and how can managers develop this environment? Why do you suppose management acquired… Read more »
Dynamic Pricing Helps Keep Pace with Savvy Consumers
Description: Online retailers looking to gain margin advantage are increasingly using dynamic pricing: the practice of changing prices based on market conditions, consumer behavior and competitive intelligence, according to a new eMarketer report, “Dynamic Pricing: What Retailers Need to Know About Competing in Real Time.” Source: eMarketer.com Date: May 17, 2013 Link: http://www.emarketer.com/Article/Dynamic-Pricing-Helps-Keep-Pace-with-Savvy-Consumers/1009897#BdqCzUfY5X1bZuQe.99 Questions for… Read more »
Rolling Up Their Sleeves, as a Team
Description: AS a 14-year-old Boy Scout who went on backpacking trips in western Massachusetts, Gihan Amarasiriwardena couldn’t find a fleece jacket that would protect him from the wind. His solution was to make his own wind-blocking coat from scratch, using plastic garbage bags, spray-on adhesive and fleece. Source: NYTimes.com Date: May 18, 2013 Link: http://www.nytimes.com/2013/05/19/business/at-ministry-of-supply-teamwork-in-making-high-tech-apparel.html?ref=business… Read more »
The Gap is cool again?
Description: Despite a sluggish economy, the Gap is expecting strong sales and earnings. Investors are impressed. Source: CNNMoney.com – video report Date: May 10, 2013 Link: http://money.cnn.com/video/investing/2013/05/10/investing-buzz-gap-old-navy-banana-republic.cnnmoney/ Questions for Discussions: Why is the Gap popular again, according to the report? Do you think there a other reasons? How significant is the role of new management… Read more »
Women CEOs at Berkshire Say They Share `Bond’
Description: Mary Rhinehart, Susan Jacques and Cathy Baron Tamraz, chief executive officers of Berkshire Hathaway Inc. subsidiaries Johns Manville, Borsheims and Business Wire, respectively, talk about working with Berkshire Chairman and CEO Warren Buffett and succession planning at the company. They speak with Betty Liu on Bloomberg Television’s “In the Loop.” (Source: Bloomberg) Source: Bloomberg.com… Read more »
