Description: Worldwide social network ad revenues are still going strong and set to grow nearly 50% this year, according to eMarketer estimates. Source: eMarketer.com Date: 02/24/2012 Link: http://www.emarketer.com/Article.aspx?R=1008862 Questions for discussion: What explains this rate of growth? At what point do you think it will level off? How should marketing managers deal with this information?
Posts Categorized: International Business
Gen Y Speeds Up Luxury Goods Spending
Description: Flash sale sites and the fashion industry’s maturing web presence boost sales to young consumers Source: eMarketer.com Date: 02/22/2012 Link: http://www.emarketer.com/Article.aspx?R=1008854&ecid=a6506033675d47f881651943c21c5ed4 Questions for discussion: Summarize the highlights in this report. Do you agree with the reasons given? Where do you think the marketplace is headed?
The euro dream that became a nightmare
Description: When countries post a 40% youth unemployment rate, you know something is terribly wrong. The last time developed countries experienced such an employment disaster was during the Great Depression, and it is a moot question as to whether the current period will prove to be worse for the southern European countries than the Great… Read more »
The Business Of Lin
Description: From Knicks jersey sales to tickets on the road, many firms are profiting from Linsanity. But can it last? Source: CNNMoney.com – video report Date: 02/17/2012 Link: http://money.cnn.com/video/news/2012/02/16/n_jeremy_lin_business.cnnmoney/ Questions for discussion: Explain the sudden financial changes to the various businesses mentioned in the report. Do you think this phenomenon can last? What strategic plans… Read more »
Bringing the Right Recipe to Style Blogging
Description: Style blog Cupcakes and Cashmere has become a destination for fashionistas from around the world. Wendy Bounds talks to founder and author Emily Schuman about the secrets behind her success. Source: Marketwatch.com – video report Date: 02/14/2012 Link: http://www.marketwatch.com/video/asset/bringing-the-right-recipe-to-style-blogging/24FBE84B-43FB-4C7F-9A5D-AF93E71BDACF Questions for discussion: Why is Emily Shuman a success? What lessons are presented to entrepreneurs… Read more »
Google’s Bid to Be Everything to Everyone
Description: A rumored audio device and new testing facilities hint at the search giant’s hardware ambitions Source: Businessweek.com Date: 02/16/2012 Link: http://www.businessweek.com/magazine/googles-bid-to-be-everything-to-everyone-02162012.html Questions for discussion: Highlight Google’s strategic planning described in this report. Do you think they will be successful with this approach? Who would be Google’s competitors in the future if this approach is… Read more »
Japan’s geezers turned gamers
Description: Japan a nation known for its aging population, arcades have become popular with Japan’s elderly, prompting some to even host ‘senior nights.’ Source: CNNMoney.com – video report Date: 02/08/2012 Link: http://money.cnn.com/video/news/2012/02/08/n_japanese_geezer_games.cnnmoney/ Questions for discussion: How have demographic changes in Japan affected business? What are some ideas you would suggest to the management of… Read more »
250,000 ask Apple to change its labor ways
Description: Petitions with over 250,000 signatures were delivered to Apple stores calling for reforms to working conditions in its suppliers’ factories. Source: CNNMoney.com – video report Date: 02/09/2012 Link: http://money.cnn.com/video/technology/2012/02/09/t-ts-change-org-signatures.cnnmoney/ Questions for discussion: Do you think Apple is being singled-out when the concerns likely apply to any company manufacturing in China? How should Apple’s management… Read more »
Auto Makers Target Indonesia for Expansion
Description: Indonesia is being embraced as a major expansion market for car manufacturers, but will the country’s infrastructure bottlenecks hinder their progress? WSJ’s Deborah Kan discusses with Eric Bellman. Source: Marketwatch.com – video report Date: 02/10/2012 Link: http://www.marketwatch.com/video/asset/auto-makers-target-indonesia-for-expansion/9A237207-68FA-4E09-B687 Questions for discussion: Describe the connection between corporate investing and government investing in infrastructure? What are the… Read more »
