How Snapchat Built A Business By Confusing Olds

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Description: On a Wednesday in early February, Khaled Khaled, a 40-year-old record producer from Miami, stepped into the garden of his temporary residence at the Beverly Hills Hotel in Los Angeles. Source: Bloomberg.com Date: Mar 16, 2016 Link: http://www.bloomberg.com/features/2016-how-snapchat-built-a-business/ Questions for Discussions: How is Snapchat different from other social media? Do you think it is a… Read more »

This Is What It’s Like to Be a First-Time Female CEO

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Description: In a male-dominated field Source: Fortune.com – video report Date: Mar 11, 2016 Link: http://for.tn/1Rcw1My Questions for Discussions: Are you surprised by any of the answers to questions posed in this interview? What impresses you most about Debbie Sterling’s character? What does she have to say about the need for managers to be creative?

Poor Ad Targeting Rankles Across Generations

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Description: Millennials, Gen Xers and baby boomers all feel left out of targeted campaigns Source: eMarketer.com Date: Mar 11, 2016 Link: http://www.emarketer.com/Article/Poor-Ad-Targeting-Rankles-Across-Generations/1013692#sthash.p65IaPNN.dpuf Questions for discussion: What does the research say to marketing managers? What would you suggest for an online campaign for Lululemon aimed at men?

Employers looking for new strategies to recruit millennials

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Description: The old adage suggests you can’t teach an old dog new tricks, but a growing number of companies are discovering the hard way that they’ll have to learn some in order to attract and retain the next generation of employees. Source: BNN.ca Date: Mar 11, 2016 Link: http://www.bnn.ca/News/2016/3/11/Employers-looking-for-new-strategies-to-recruit-millennials-.aspx Questions for Discussions: What does this… Read more »

What the Best Companies Get Right About Salaries

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Description: Unhappy with your salary? You’re not alone. Only 36 percent of professionals surveyed by compensation website PayScale believe they are being paid fairly, according to data released in the fall. A second PayScale report, released on Monday, shows why that perception poses a problem for managers. Source: Bloomberg.com Date: Mar 02, 2016 Link: http://www.bloomberg.com/news/articles/2016-03-01/what-the-best-companies-get-right-about-salaries Questions for… Read more »

Google Thinks Self-Driving Cars Will Be Great for Stranded Seniors

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Description: Florence Swanson has lived through every American car from the Ford Model T to the Tesla Model S. Now, at 94, she has stepped into what Google hopes will be the automotive future: self-driving vehicles. Source: Bloomberg.com – video report Date: Mar 02, 2016 Link: http://www.bloomberg.com/news/articles/2016-03-02/google-thinks-self-driving-cars-will-be-great-for-stranded-seniors Questions for discussion: Do you think seniors are… Read more »

Ad Blocking Is a Growing Problem, Particularly for Publishers

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Description: The use of ad blockers was up substantially on a global basis in 2015 Source: eMarketer.com Date: Mar 03, 2016 Link: http://www.emarketer.com/Article/Ad-Blocking-Growing-Problem-Particularly-Publishers/1013654#sthash.veit3jhQ.dpuf Questions for discussion: How is ad blocking a problem for publishers? How can managers deal with it?