Description: Freshii founder Matthew Corrin hasn’t heard back from McDonald’s CEO Steve Easterbrook since the former’s cheeky proposal last year suggesting the two go into business together. But clearly the home of the Big Mac has been influenced in recent years by Freshii’s style of fast food: healthy, convenient and nutrient-dense. Source: FinancialPost.com Date: Jan… Read more »
Posts Categorized: Management
Lululemon Athletica Inc’s naked pants, part II: This time, they’re doing it on purpose to improve design
Description: Lululemon Athletica Inc. is at a turning point. But the landscape has changed since then. Lululemon’s stock has fallen into a slump, hurt by slowing sales and mounting competition. Under Armour, meanwhile, has surged. It’s been two years since the active-wear company brought in Laurent Potdevin as chief executive officer. His task: cut the… Read more »
Millennials Explain Job Hopping
Description: and the cons of staying in the same job. Source: Fortune.com – video report Date: Jan 04, 2016 Link: http://for.tn/1R6feQg Questions for Discussions: Summarize the characteristics of these millennial workers. How should management in traditional firms respond to this information?
Telecommuting Can Make the Office a Lonely Place, a Study Says
Description: Ever since telecommuting became a viable option for a broad spectrum of workers, some companies have offered it as a tempting perk. Why not make workers happier by allowing them to spend more time with their families, avoid long commutes and exert more control over their schedules? Source: NYTimes.com Date: Jan 02, 2016 Link:… Read more »
Girl Scout Cookie Sales Go Digital, With Help From Visa and Dell
Description: Now that the Girl Scouts have taken their cookies digital, companies are following them online. Source: NYTimes.com Date: Jan 03, 2016 Link: http://www.nytimes.com/2016/01/04/business/media/girl-scout-cookie-sales-go-digital-with-help-from-visa-and-dell.html?ref=business&_r=0 Questions for discussion: Summarize the issues related to online sales and activities. Do you believe this is a good direction to be moving?
Why Internet Users Abandon Digital Videos
Description: Advertising revenues are key to the existence of much digital video content. Still, if there are too many ads playing, users will stop watching the video altogether, according to December 2015 research. Source: eMarketer.com Date: Jan 04, 2016 Link: http://www.emarketer.com/Article/Why-Internet-Users-Abandon-Digital-Videos/1013415#sthash.2WKXQQtB.dpuf Questions for discussion: What does this report say about consumer behavior with respect to… Read more »
General Motors invests $500 million in Lyft, plans self-driving cars
Description: General Motors Co. is betting $500 million that ride-hailing services such as Lyft Inc. will be crucial to the future of autonomous vehicles. Source: Marketwatch.com Date: Jan 04, 2016 Link: http://www.marketwatch.com/story/general-motors-invests-500-million-in-lyft-plans-self-driving-cars-2016-01-04?dist=lcountdown Questions for Discussions: What does the article suggest is the reason for GM management’s decision? Do you think this strategy makes sense for… Read more »
Spotify Could Face a $150 Million Lawsuit
Description: Spotify could face a $150 million lawsuit over claims of unpaid royalties Source: Fortune.com – video report Date: Dec 30, 2015 Link: http://for.tn/1mpBmbc Questions for Discussions: What are the issues in this case? Do you think that manament has adequately prepared for this problem? Do you think this case will impact the company or… Read more »
Chipotle shares have plunged and it’s the butt of jokes – can it recover in 2016?
Description: Chipotle is having a no good, very bad year. Source: CNNMoney.com – video report Date: Dec 29, 2015 Link: http://money.cnn.com/2015/12/29/news/companies/chipotle-e-coli-outbreak-outlook/index.html Questions for Discussions: Summarize the managerial issues facing the firm. How should the firm respond?
Online Surge Means Many Not-So-Happy Returns for Retailers
Description: A surge in online sales this holiday season is boosting expenses for some retailers as more shoppers return merchandise purchased with the click of a mouse. Source: Bloomberg.com Date: Dec 28, 2015 Link: http://www.bloomberg.com/news/articles/2015-12-29/online-surge-leads-to-many-not-so-happy-returns-for-retailers Questions for discussion: Summarize the issues related to online sales. How can merchants mitigate the financial costs?
