Description: More ad execs plan to run video campaigns on Facebook than any other network this year Source: eMarketer.com Date: April 22, 2015 Link: http://www.emarketer.com/Article/Will-Facebook-Finally-Pass-YouTube-Video-Ads/1012383/3#sthash.iyHDjiXi.dpuf Questions for Discussions: Why is FaceBook growing in popularity when it comes to social promotional campaigns? How will advertising managers likely respond to this trend, from a planning point of… Read more »
Posts Categorized: Management
Gravity CEO on why he cut his $1M salary
Description: Dan Price explains that cutting his salary to pay his employees more is “empowerment” and will help them perform better. Source: CNNMoney.com – video report Date: April 16, 2015 Link: http://money.cnn.com/video/news/2015/04/15/dan-price-gravity-intv.cnnmoney/ Questions for Discussions: What do you think the impact of a doubling of pay will have on employees at Gravity? Do you think… Read more »
Low-wage workers rally for $15/hour
Description: Workers gathered in Brooklyn, NY to protest for higher wages on tax day. ‘I have to depend on the government to provide for me when I shouldn’t have to,’ says one woman who makes $8.75 an hour. Source: CNNMoney.com – video report Date: April 16, 2015 Link: http://money.cnn.com/video/news/2015/04/15/low-wage-workers-protest-15-hour.cnnmoney/ Questions for Discussions: How is this… Read more »
At Tesla, Workers Team Up with Robot Superheroes
Description: At Tesla’s Freemont, California plant, the biggest robots on the assembly floor are named after comic book X-Men superheroes. Source: WSJ.com – video report Date: April 15, 2015 Link: http://www.wsj.com/video/at-tesla-workers-team-up-with-robot-superheroes/F9732D42-BAC6-47AE-B226-87E945966ADF.html Questions for Discussions: Why do you think naming the robots changes the way workers interact and think about them? How else could management improve… Read more »
Welcome to Your First Year as a Lawyer. Your Salary Is $160,000.
Description: Salaries for lawyers starting out at firms have remained flat, with an annual pay of $160,000 continuing to be the top of the market, according to a new survey from the National Association for Law Placement. Source: NYTimes.com Date: April 16, 2015 Link: http://www.nytimes.com/2015/04/17/business/dealbook/welcome-to-your-first-year-as-a-lawyer-your-salary-is-160000-a-year.html?ref=business&_r=0 Questions for Discussions: Summarize the highlights in this report? How… Read more »
Walgreens froze salaries for top U.S. executives
Description: During a meeting with analysts Wednesday, Walgreens president Alex Gourlay ticked through a list of measures the company had taken since launching a cost-cutting initiative last year that has grown to $1.5 billion. Source: WashingtonPost.com Date: April 16, 2015 Link: http://www.washingtonpost.com/blogs/on-leadership/wp/2015/04/16/walgreens-froze-salaries-for-top-u-s-executives/ Questions for discussion: Summarize the decisions taken and the reasons presented by management. How do you… Read more »
Ford CEO’s secret to changing the company’s culture
Description: Mark Fields tells Fortune’s Susie Gharib about management techniques he’s learned over the years. Source: Fortune.com – video report Date: April 07, 2015 Link: http://for.tn/1CuKL1x Questions for Discussions: What is the most significant lesson Mark Fields shared in this report? How would you describe his leadership style?
Is Google trying to brainwash your kids?
Description: Fortune’s Andrew Nusca and Robert Hackett discuss recent charges that YouTube Kids is subversively marketing to children. Source: Fortune.com – video report Date: April 08, 2015 Link: http://for.tn/1c9JibL Questions for Discussions: Do you believe having a dedicated McDonald’s YouTube channel is fundamentally unethical or socially irresponsible? Should there be government or industry regulatory controls… Read more »
Starbucks To Shell Out $250 Million On Free 4-Year College For Every Employee: Here’s Why
Description: Starbucks Coffee just announced a commitment of up to $250 million to ensure that each of its U.S. employees–whether full or part-time–can go to four years of college and graduate without any tuition debt. Source: Forbes.com Date: April 06, 2015 Link: http://www.forbes.com/sites/micahsolomon/2015/04/06/starbucks-commits-250-million-to-give-free-4-year-college-to-every-employee/ Questions for Discussions: What are the arguments supporting this decision? Do you think other companies will… Read more »
Italian Artisans’ Revival After Economic Crisis Reflects Resilience of Small Industry
Description: PADUA, Italy — High-end printing is an artisans’ job in Italy. For those books, the gluing and the binding of the pages is predominantly done by hand. Source: NYTimes.com Date: April 08, 2015 Link: http://www.nytimes.com/2015/04/09/world/europe/italian-artisans-revival-after-economic-crisis-reflects-resilience-of-small-industry.html?ref=business&_r=0 Questions for Discussions: How should management change, given that the employees are now in charge? Does this business recovery… Read more »
