Description: Your 20s are a time for figuring out your place in the world. Mistakes are unavoidable, but the truly successful learn from these setbacks and move on all the wiser. Source: FinancialPost.com Date: Jan 30, 2015 Link: http://business.financialpost.com/2015/01/30/15-successful-entrepreneurs-share-the-most-important-lesson-they-learned-in-their-20s/?__lsa=e08e-ac8e Questions for Discussions: Summarize the managerial lessons presented for entrepreneurs in this report. What stands out… Read more »
Posts Categorized: Management
Are Google and Uber about to be ride-booking rivals?
Description: Google is developing a ride-booking app using autonomous cars. Google and Uber: rivals, not friends? Source: Fortune.com – video report Date: Feb 03, 2015 Link: http://for.tn/1z8gdRC Questions for Discussions: What are the managerial implications when firms collaborate, as illustrated in this report? How should management plan for the inevitable conflict that will emerge?
RadioShack may be ready to pull the plug
Description: According to reports, consumer electronics retailer RadioShack is preparing to close its doors for good. Source: Fortune.com – video report Date: Feb 03, 2015 Link: http://for.tn/1Ct9by7 Questions for Discussions: Why has RadioShack fallen on hard times? Could management have done something in the past to redirect the company towards sustainability? Is there any business… Read more »
Betting on the Growth of Microbreweries
Description: When the term microbrewery had scarcely entered the vocabulary, Rich Doyle saw possibilities. Almost three decades ago, he became a co-founder of the Boston-based Harpoon Brewery, which has grown into the 12th-largest craft beer maker in the country. Source: NYTimes.com Date: Feb 05, 2015 Link: http://www.nytimes.com/2015/02/05/business/smallbusiness/betting-on-the-growth-of-microbreweries.html?ref=smallbusiness&_r=0 Questions for discussion: How have most microbrewers financed… Read more »
Coke rolls out premium milk Fairlife as demand for soft drinks slumps
Description: NEW YORK — Coke is coming out with premium milk that has more protein and less sugar than regular. And it’s betting people will pay twice as much for it. Source: FinancialPost.com Date: Feb 03, 2015 Link: http://business.financialpost.com/2015/02/03/coke-rolls-out-premium-milk-fairlife-as-demand-for-soft-drinks-slumps/ Questions for discussion: What are the arguments that support Coke’s move toward developing these products? Do… Read more »
Pinching Movie Viewers Skip the Theater
Description: High ticket prices affect number of movie theater visits Source: eMarketer.com Date: Jan 30, 2015 Link: http://www.emarketer.com/Article/Penny-Pinching-Movie-Viewers-Skip-Theater/1011939/3#sthash.rUTv0Nf0.dpuf Questions for Discussions: What does the report say about changing consumer behaviors and the reasons given? Which managers are most affected by these changes in either a positive or negative way? What should managers do with this… Read more »
Should startups be buying Super Bowl ads?
Description: Fortune’s Andrew Nusca and Erin Griffith discuss whether buying a $4.5 million commercial spot during this year’s Super Bowl would be worth it for the company. Source: Fortune.com – video report Date: Jan 27, 2015 Link: http://for.tn/1zPvdde Questions for Discussions: Should start-ups be buying Super Bowl advertising in your opinion? What are the implications… Read more »
How Kia Benefits From Super Bowl Ad Investment
Description: Tim Chaney, vice president of marketing at Kia Motors America, discusses the return on investment for the price paid to produce and air an advertisement in this year’s Super Bowl. He speaks on “Market Makers.” Source: Bloomberg.com – video report Date: Jan 27, 2015 Link: http://www.bloomberg.com/news/videos/2015-01-27/how-kia-benefits-from-super-bowl-ad-investment Questions for Discussions: What are the special benefits… Read more »
Facebook at Work Is Late to the Office
Description: Facebook is making a play for the office. On Jan. 14 the social network unveiled a corporate version of its website and app, Facebook at Work, which ditches travel pics and kitten videos in favor of memos and project updates. Source: Bloomberg.com Date: Jan 22, 2015 Link: http://www.bloomberg.com/news/articles/2015-01-22/facebook-at-work-offers-little-new-as-corporate-social-network Questions for discussion: How does Facebook lend… Read more »
Zappos is bringing Uber-like surge pay to the workplace
Description: For the online retailer’s call center employees, more caller demand means more pay. Source: Fortune.com Date: Jan 28, 2015 Link: http://fortune.com/2015/01/28/zappos-employee-pay/ Questions for discussion: Describe the scheduling system. What are the pros and cons of such a system from a managerial point of view?
