Description: Entrepreneurial undergraduate business students across the country are increasingly trying to break into the crowded market, whipping up cheesy potato latke sandwiches, waffles, burgers, and everything in between. Source: Fortune.com Date: Sep 10, 2014 Link: http://fortune.com/2014/09/10/food-truck-business-majors/ Questions for Discussions: Why do you suppose these entrepreneurs chose their respective businesses? Which business seems to be… Read more »
Posts Categorized: Management
CVS CEO: Tobacco an obstacle to health care
Description: Newly re-branded as CVS Health, the pharmacy chain has rid its shelves of tobacco products. Cristina Alesci talks with CEO Larry Merlo. Source: CNNMoney.com – video report Date: Sep 03, 2014 Link: http://money.cnn.com/video/news/2014/09/03/cvs-ceo-on-tobacco-free-stores.cnnmoney/index.html Questions for Discussions: Is this decision by CVS an example of good corporate social responsibility? Strategically, how can CVS expand its… Read more »
Lego’s domination, brick by brick
Description: Lego’s Chief Financial Officer explains how movie franchises and new markets have helped Lego become the world’s biggest toymaker. Source: CNNMoney.com – video report Date: Sep 04, 2014 Link: http://money.cnn.com/video/news/2014/09/04/lego-world-dominatin-brick-by-brick.cnnmoney/index.html Questions for Discussions: How is Lego able to leverage itself as a global toy maker? Where is the growth for this firm? Should Lego… Read more »
Starbucks to test new store designs
Description: Starbucks announced it will introduce two types of retail locations. An upscale roastery and tasting room for its rare Starbucks Reserve line, and smaller, alternative stores for speed and convenience. Source: Fortune.com Date: Sep 05, 2014 Link: http://for.tn/WmfXTc Questions for Discussions: Describe and explain Starbucks’ new strategies. Do you think they will resonate with… Read more »
Why Your B2B Content Marketing May Not Be Working
Description: Content marketing remains an area of rampant expansion. Survey after survey suggests continued investment in coming years, with a majority of respondents indicating regular annual spending increases, according to a new eMarketer report, “B2B Content Marketing: Finding Satisfaction Beyond the Lead.” Source: eMarketer.com Date: Sep 05, 2014 Link: http://www.emarketer.com/Article/Why-Your-B2B-Content-Marketing-May-Not-Working/1011174/3 Questions for Discussions: What does… Read more »
Have We Reached Peak Burger?
Description: For most of its history, the fast-food business in the U.S. has been characterized by rapid and dependable growth. Source: Businessweek.com Date: Sep 04, 2014 Link: http://www.businessweek.com/articles/2014-09-04/fast-food-chains-growth-in-u-dot-s-dot-may-have-peaked#r=hpt-tout Questions for Discussions: What does the article say about the trends in the industry? Do you agree? How should management respond?
Meet the guy with 5 million LP records
Description: Meet Zero Freitas, a Brazilian millionaire and avid vinyl collector who has amassed over 5 million unwanted LPs over the years … more than anyone else in the world. Source: CNNMoney.com – video report Date: August 29, 2014 Link: http://money.cnn.com/video/news/2014/08/29/brazil-largest-vinyl-record-collection-sao-paulo.cnnmoney/ Questions for Discussions: How well does Zero Freitas match the traditional profile of an… Read more »
Russia closes flagship Moscow McDonald’s
Description: The first McDonald’s in the former Soviet Union was a symbol of capitalism. Now the Moscow location is closed for ‘sanitary violations’ but many think the shutdown is politically motivated. Source: CNNMoney.com – video report Date: Aug 21, 2014 Link: http://money.cnn.com/video/news/2014/08/21/russia-mcdonalds-moscow-closed.cnnmoney/ Questions for Discussions: Summarize the potential problems facing global operating companies like McDonalds…. Read more »
Want to Go From MBA to CEO? Executives Will Need These Skills in 2039
Description: Good news for today’s MBA grads: The share of large company chief executives with graduate business degrees has grown nearly 50 percent in the past 10 years. But don’t start decorating your corner office yet. There’s a lot to learn before you’re ready to take the CEO chair. Source: Businessweek.com Date: August 29, 2014 Link:… Read more »
How asking for help actually helps you
Description: You might think it makes you look weak or not smart enough, but the most successful people rely on others to do their jobs better. Source: Fortune.com Date: August 28, 2014 Link: http://fortune.com/2014/08/28/how-asking-for-help-actually-helps-you/ Questions for Discussions: What advice is suggested in this article? Do you agree with this assessment?
