Description: Every seat that goes unsold at the three-venue Center Theatre Group in Los Angeles is lost revenue. And every night Jim Royce, director of marketing, communications and sales for the nonprofit company, faces a delicate balancing act between pricing those extra seats to move and protecting their value–while not angering core subscribers who paid… Read more »
Posts Categorized: Management
Why Facebook bought Oculus
Description: Oculus CEO Brendan Iribe tells CNNMoney’s Laurie Segall why Facebook became interested in buying his company. Source: CNNMoney.com – video report Date: Apr 11, 2014 Link: http://money.cnn.com/video/technology/2014/04/11/t-oculus-facebook-brendan-iribe.cnnmoney/index.html Questions for Discussions: Why did Facebook buy Oculus, according to this report? How necessary was the financial input of Facebook money for Oculus to move forward? How… Read more »
2 minutes of Obama on equal pay
Description: President Barack Obama signed two executive actions that made compensation from federal contractors more transparent, with hopes of closing the gender pay gap. Source: CNN.com – video report Date: Apr 11, 2014 Link: http://money.cnn.com/video/news/2014/04/08/n-obama-equal-pay-executive-action-wage-gap-transparency-2-minutes.cnnmoney/index.html Questions for Discussions: What are the issues surrounding equal pay and the role of government? How should managers deal with… Read more »
How to pitch Warren Buffett in 60 seconds or less
Description: At the world’s richest business plan competition, more than 40 teams delivered a minute-long appeal to an imaginary Oracle of Omaha. Here are our favorites. Source: Fortune.com Date: Apr 11, 2014 Link: http://management.fortune.cnn.com/2014/04/11/elevator-pitch-warren-buffett/?iid=SF_F_River Questions for Discussions: What do you think of the ideas presented in this report? Sketch out a plan highlighting how you would… Read more »
The End of Free Facebook Marketing?
Description: Recent changes to the way Facebook serves up its news feeds are making it more difficult for small businesses to get their updates in front of customers. That’s causing some consternation among business owners who feel squeezed to pay for advertising when they used to get free exposure from the social media giant, which… Read more »
Golden Parachutes: Why it’s bad business
Description: Exorbitant payouts to executives for leaving violates the idea of pay-for-performance. Source: Fortune.com Date: Apr 11, 2014 Link: http://management.fortune.cnn.com/2014/04/11/golden-parachutes-why-its-a-sour-deal-for-business/?iid=SF_F_River Questions for discussion: Summarize the issues presented in the report concerning executive payouts. What is your opinion on this matter?
Tesla and SpaceX: Elon Musk’s industrial empire
Description: So many children dream of fast cars and rocket ships, but few actually grow up to build them — and change the world in the process Source: CBSNews.com – video report Date: Mar 30, 2014 Link: http://www.cbsnews.com/videos/tesla-and-spacex-elon-musks-industrial-empire Questions for Discussions: Do you think the Tesla will succeed? How does Elon Musk compare to the… Read more »
Did GM’s Barra convince lawmakers on recall?
Description: Bloomberg’s Matt Miller recaps General Motors CEO Mary Barra’s day on Capitol Hill as she faces a second round of questioning by the U.S. Senate over a delayed recall to fix an ignition-switch problem on Bloomberg Television’s “Bloomberg Surveillance.” Source: Bloomberg.com – video report Date: Apr 02, 2014 Link: http://www.bloomberg.com/video/is-gm-s-barra-convincing-congress-on-recall-78P6wgd8R8ajyE~UehgICA.html Questions for Discussions: Do… Read more »
Southwest Airlines’ new cause: ‘Placemaking’
Description: Through an innovative partnership, the airline is revitalizing public spaces in Detroit, Providence, and San Antonio. Look for more to come. Source: Fortune.com Date: Apr 03, 2014 Link: http://features.blogs.fortune.cnn.com/2014/04/03/southwest-placemaking/?iid=SF_F_River Questions for Discussions: Explain the concept behind “placemaking” and why it has attracted corporate support. How does this action fit with corporate social responsibility to communities?… Read more »
Is Cap’n Crunch Staring Straight Into Your Child’s Soul?
Description: Cereal marketers have worked out a sophisticated way to get children to pay attention to kids’ cereal in the grocery aisle: the old “loooook into my eeeeyes” method. Source: Businessweek.com Date: Apr 02, 2014 Link: http://www.businessweek.com/articles/2014-04-02/is-capn-crunch-staring-straight-into-your-child-s-soul#r=hpt-ls Questions for Discussions: Summarize the research claims presented in this report. What do you think about their validity… Read more »