How This Theater Fills Its Empty Seats Every Night

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Description: Every seat that goes unsold at the three-venue Center Theatre Group in Los Angeles is lost revenue. And every night Jim Royce, director of marketing, communications and sales for the nonprofit company, faces a delicate balancing act between pricing those extra seats to move and protecting their value–while not angering core subscribers who paid… Read more »

Why Facebook bought Oculus

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Description: Oculus CEO Brendan Iribe tells CNNMoney’s Laurie Segall why Facebook became interested in buying his company. Source: CNNMoney.com – video report Date: Apr 11, 2014 Link: http://money.cnn.com/video/technology/2014/04/11/t-oculus-facebook-brendan-iribe.cnnmoney/index.html Questions for Discussions: Why did Facebook buy Oculus, according to this report? How necessary was the financial input of Facebook money for Oculus to move forward? How… Read more »

2 minutes of Obama on equal pay

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Description: President Barack Obama signed two executive actions that made compensation from federal contractors more transparent, with hopes of closing the gender pay gap. Source: CNN.com – video report Date: Apr 11, 2014 Link: http://money.cnn.com/video/news/2014/04/08/n-obama-equal-pay-executive-action-wage-gap-transparency-2-minutes.cnnmoney/index.html Questions for Discussions: What are the issues surrounding equal pay and the role of government? How should managers deal with… Read more »

How to pitch Warren Buffett in 60 seconds or less

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Description: At the world’s richest business plan competition, more than 40 teams delivered a minute-long appeal to an imaginary Oracle of Omaha. Here are our favorites. Source: Fortune.com Date: Apr 11, 2014 Link: http://management.fortune.cnn.com/2014/04/11/elevator-pitch-warren-buffett/?iid=SF_F_River Questions for Discussions: What do you think of the ideas presented in this report? Sketch out a plan highlighting how you would… Read more »

Golden Parachutes: Why it’s bad business

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Description: Exorbitant payouts to executives for leaving violates the idea of pay-for-performance. Source: Fortune.com Date: Apr 11, 2014 Link: http://management.fortune.cnn.com/2014/04/11/golden-parachutes-why-its-a-sour-deal-for-business/?iid=SF_F_River Questions for discussion: Summarize the issues presented in the report concerning executive payouts. What is your opinion on this matter?

Tesla and SpaceX: Elon Musk’s industrial empire

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Description: So many children dream of fast cars and rocket ships, but few actually grow up to build them — and change the world in the process Source: CBSNews.com – video report Date: Mar 30, 2014 Link: http://www.cbsnews.com/videos/tesla-and-spacex-elon-musks-industrial-empire Questions for Discussions: Do you think the Tesla will succeed? How does Elon Musk compare to the… Read more »

Did GM’s Barra convince lawmakers on recall?

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Description: Bloomberg’s Matt Miller recaps General Motors CEO Mary Barra’s day on Capitol Hill as she faces a second round of questioning by the U.S. Senate over a delayed recall to fix an ignition-switch problem on Bloomberg Television’s “Bloomberg Surveillance.” Source: Bloomberg.com – video report Date: Apr 02, 2014 Link: http://www.bloomberg.com/video/is-gm-s-barra-convincing-congress-on-recall-78P6wgd8R8ajyE~UehgICA.html Questions for Discussions: Do… Read more »

Southwest Airlines’ new cause: ‘Placemaking’

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Description: Through an innovative partnership, the airline is revitalizing public spaces in Detroit, Providence, and San Antonio. Look for more to come. Source: Fortune.com Date: Apr 03, 2014 Link: http://features.blogs.fortune.cnn.com/2014/04/03/southwest-placemaking/?iid=SF_F_River Questions for Discussions: Explain the concept behind “placemaking” and why it has attracted corporate support. How does this action fit with corporate social responsibility to communities?… Read more »

Is Cap’n Crunch Staring Straight Into Your Child’s Soul?

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Description: Cereal marketers have worked out a sophisticated way to get children to pay attention to kids’ cereal in the grocery aisle: the old “loooook into my eeeeyes” method. Source: Businessweek.com Date: Apr 02, 2014 Link: http://www.businessweek.com/articles/2014-04-02/is-capn-crunch-staring-straight-into-your-child-s-soul#r=hpt-ls Questions for Discussions: Summarize the research claims presented in this report. What do you think about their validity… Read more »