Description: Costco’s popular chickens have stayed fixed at $4.99 for more than a decade — even in the face of raging inflation. But it’s come at a cost. Source: TheHustle.com Date: Oct 08, 2022 Link: https://thehustle.co/the-economics-of-costco-rotisserie-chicken/ Questions for discussion: Why has Costco kept chicken prices fixed? How has this strategy fit with overall branding strategy?… Read more »
Posts Categorized: Strategy
Can Its New Partnership With Dick’s Fix Peloton?
Description: Peloton may still be on the ropes, but its just-announced arrangement with Dick’s Sporting Goods shows it can go at least a few more rounds. Source: MediaPost.com Date: Sep 29, 2022 Link: https://www.mediapost.com/publications/article/378279/can-its-new-partnership-with-dicks-fix-peloton.html?utm_source=newsletter&utm_medium=email&utm_content=readnow&utm_campaign=127772&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: How does this arrangement change management operations for the firm and marketing to potential customers? Do you think… Read more »
How YouTube Created the Attention Economy
Description: YouTube has consumed a good part of my days for more than a decade. As a teen-ager, I used the video-streaming platform to scrounge for crumbs of knowledge, watching free lectures on everything from algebra to literary modernism. Now I navigate to the YouTube app on my television most mornings to watch the news…. Read more »
Micron to spend up to $100 billion to build a computer chip factory in New York
Description: Micron will spend up to $100 billion over at least the next two decades building a new computer chip factory in upstate New York, the state said on Tuesday. Source: CNBC.com – video report Date: Oct 04, 2022 Link: https://www.cnbc.com/2022/10/04/micron-to-spend-up-to-100-billion-to-build-new-york-chip-plant.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Why is this announcement so significant? What are the implications of this development… Read more »
McDonald’s will have adult Happy Meals this October
Description: For a limited time only, Happy Meals aren’t just for kids. McDonald’s teamed up with the fashion streetwear brand Cactus Plant Flea Market to release an adult meal box, complete with a classic character toy. Source: NPR.org Date: Sep 29, 2022 Link: https://www.npr.org/2022/09/29/1125809528/mcdonalds-adult-happy-meals-october Questions for discussion: What do you think about this promotional effort?… Read more »
How one of America’s last piano manufacturers stays alive
Description: Piano-building was once one of the country’s largest industries. Today, only two companies remain in business. Source: TheHustle.co Date: Sep 29, 2022 Link: https://link.thehustle.co/view/61200bfe5acd1b72de2e7829hcmwm.d74a/f28d4c31 Questions for discussion: Summarize the history of the industry. How has the customer changed over time? Who are the competitors today? Is there a way to rejuvenate the industry? What… Read more »
5 Sure-Fire Member Retention Strategies for Your Organization
Description: It is typically 7 to 10 times cheaper to retain a member than it is to acquire a new one. So, if you want to grab these individuals before they go and hold on to the valued members of your organization, use these five sure-fire member retention strategies. Source: Rasa.io Date: Sep 15, 2022 Link:… Read more »
The Rise of Non-Alcoholic Beers
Description: “While there used to be stigmas attached to not drinking, that has really changed dramatically in the last 4 or 5 years.” How did the the non-alcoholic beer market go from flavorless to a market forecast to reach $23+ billion in 2025? Rosalie e’Silva and Kate Krader explain. (Source: Bloomberg) Source: Bloomberg.co – video… Read more »
Business Owners Make a Strong Case for Responding to Online Reviews
Description: In this episode, hear from several business owners about how they use online reviews to strengthen their business practices, boost morale, and encourage customers to return again and again. Source: Entrepreneur.com Date: Sep 16, 2022 Link: https://www.entrepreneur.com/growing-a-business/business-owners-make-a-strong-case-for-responding-to-online/435523 Questions for discussion: With respect to responsiveness to online reviews and communications, what is the advice to… Read more »
How LinkedIn Became a Place to Overshare
Description: “This isn’t Facebook,” users complain. But others are finding it a valuable place to talk about much more than work. Source: NYTimes.com Date: Sep 16, 2022 Link: https://www.nytimes.com/2022/09/16/business/linkedin-overshare.html Questions for discussion: How has LinkedIn changed? Why do you think this has happened? Has this change made LinkedIn better or worse as a medium for… Read more »