Burger King’s plan to sell hot dogs is crazy… and will likely work

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Analysts are watching traffic numbers at the virtually all-franchised Burger King chain Source: MarketWatch.com Date: Feb 11, 2016 Link: http://www.marketwatch.com/story/burger-kings-new-hot-dogs-could-attract-value-conscious-eaters-2016-02-11 Questions for discussion: Why do you suppose chains like Burger King have resisted serving hot dogs, given their huge popularity? Do you think total sales and profits will increase as a result of adding… Read more »